About NIMS University
NIMS University is a multidisciplinary institution committed to academic excellence, research innovation, and global engagement. With students from diverse nationalities and a growing international presence, NIMS is expanding its global footprint through strategic marketing and international collaborations.
Position Overview
The International Marketing Manager will lead global marketing initiatives to enhance NIMS University's international visibility, student recruitment, and institutional partnerships.
The role demands a strategic thinker with strong global market understanding, digital marketing expertise, and proven experience in international education marketing.
Key Responsibilities
Global Marketing Strategy
- Develop and execute international marketing strategies across priority regions (Asia, Africa, Middle East, Europe, etc.).
- Identify emerging international markets and growth opportunities.
- Align global marketing efforts with institutional objectives and enrollment targets.
Brand Positioning & Campaign Management
- Lead international branding initiatives.
- Plan and execute multi-channel campaigns (digital, events, fairs, partnerships).
- Create region-specific messaging and promotional content.
- Manage international advertising budgets and ROI tracking.
Partnerships & Representation
- Collaborate with international recruitment agencies and education consultants.
- Represent NIMS University at international education fairs and global summits.
- Support the development of MoUs and academic collaborations.
Market Intelligence & Analytics
- Conduct market research and competitor analysis.
- Track campaign performance, lead generation, and conversion metrics.
- Prepare periodic performance reports and strategic recommendations.
Digital & Lead Management
- Oversee global digital marketing initiatives including:
- SEO & paid campaigns
- Social media outreach
- Email marketing automation
- Ensure effective CRM tracking and lead nurturing for international prospects.
Qualifications & Experience
- Master's degree in Marketing, International Business, or related field.
- 3+ years of experience in international marketing, preferably in higher education.
- Strong understanding of global student mobility trends.
- Experience managing international campaigns and budgets.
- Excellent communication and negotiation skills.
- Willingness to travel internationally.
Key Competencies
- Strategic global mindset
- Data-driven decision making
- Cross-cultural communication skills
- Strong networking & relationship-building ability
- Leadership and execution excellence
Performance Indicators
- Growth in international inquiries and enrollments
- Brand visibility in global markets
- Partnership development and market expansion
- Campaign ROI and lead conversion rate
Why Join NIMS University
- Opportunity to drive global expansion strategy
- Dynamic and innovation-focused environment
- Exposure to international markets and collaborations
- Leadership role in shaping global brand presence
