Internship Overview:
We're offering a 4-month internship opportunity for a passionate SEO Content Writer Intern who's equally enthusiastic about skincare and storytelling. This role is designed for someone who wants hands-on experience in creating impactful, benefit-led content while learning how to blend creativity with SEO strategies. You'll gain exposure to content creation across multiple formats from website copy to digital campaigns and work closely with the Brand, Marketing, Website, and Design teams.
Key Responsibilities:
- Write compelling product descriptions, ingredient explainers, and benefit-led content for the website, packaging, and new launches
- Conceptualize and draft short-form scripts for brand videos, social media reels, and influencer collaborations (teasers, brand stories, campaigns, etc.)
- Create engaging and educational content for Instagram, YouTube, LinkedIn, and Twitter, aligned with Deconstruct's brand voice
- Develop catchy taglines, hooks, captions, and call-to-actions that resonate with the target audience
- Assist in drafting and optimizing emailers, ad copies, SMS, and push notifications for customer engagement
- Work with the SEO/content team to integrate keywords and optimize copy performance
- Collaborate with creative producers, designers, and editors to bring campaign ideas to life
- Stay updated on skincare trends, consumer behavior, and new content formats/tools
- Revise and refine content based on team feedback
Must-Haves:
- Interest in pursuing a career in copywriting/content writing, preferably with exposure to D2C, skincare, beauty, wellness, or personal care brands/agencies
- Strong knowledge/interest in skincare products, routines, and ingredients with the ability to simplify scientific concepts
- Flair for writing both promotional copy and longer-form educational content
- Excellent command over English, with the ability to write crisp, grammatically sound, and impactful copy
- Comfort working across formats: web, social media, email, video, and product content
- Creative yet structured approach, with strong collaboration skills
- Proficiency in Microsoft Word, Excel, and openness to exploring AI-driven tools like Runway ML, Clipdrop, etc.
