Insights Associate Analyst

The InsightsAssociateAnalyst is a keyinsights partnerroletotheQFNA businesswhich is a larger part ofthe PFUSbrand and marketing teams. This rolesupportsthe understanding ofretail & consumer datatoidentifygrowth opportunities forthePepsiCoPFUSbusiness.

This role enables acceleration of thePepsiCo business growth bycontributing totheS&T teamwithin the Hub.The team is alsoresponsible forcreating/updating dashboards,deliveringperiodic and on-demand performancereviewsandaddressing ad-hoc requestsbased oninternal and external data sources.

Functional Responsibilities:

• Execute againsttheteam charter fortheInsights&Reporting vertical

• Be an indispensableinsightsbusiness partner tothePFUS Business Unit in terms of knowledge of categories and brands supported (knowingthebusiness cold), understand the key US market & consumer trends, masterfundamentalsof Circana IRI toolstobe able to execute trends to insights to actions
• Execute market,portfolioand brand level reporting of marketing KPI performance (utilizingdashboards, templated decks, and reporting tools)
• Leverage business performance explanationsin form of ad-hoc asks or strategic deck developmentfrom teams around thePFUS BUto incorporate considerations beyond data into reporting
• Be proactive and find opportunities to explain business performance,driversand optimization opportunities
• Monitor key channel, customer, competitor (incl. PL)and emerging player performance and execute reporting at required intervals

• Process management

• Supportcommunication processes withInsights &Reporting vertical leaders andBusiness Partners(project planning, workflow monitoring, quality checks, on-going changes)
• HelpInsights &Reporting vertical leadershipdevelop and finetune internal COE processes (work-flow mapping, pain-pointsand bottlenecks management) both related to service delivery and internal center operations
• Improve existing processes based on frequent end-userand Business Partnerfeedback loop

• Hubstrategy delivery

• Actasabusiness partner for insights, strategy &delivery point of contactfor all regular reporting& analysisneedsfor Business Partnersas aligned
• Support simplification,standardizationand digitalization efforts (in cooperation with global and sector stakeholders)

• Ajunior/mid-levelInsightorAnalytics professionalwith experience in aleadingresearch agency (Nielsen/IRI Circana)as clientservicingfront end role or in anyconsumer goods companypart of BU insightsfunctionwith 5years+ experience
• Education:Mastersinmarketing or management,economics, mathematics
• Potential to developleadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-basedmaterial Hasa track recordofidentifyingand championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources intokey reports. Formulates a strong POV and can articulate future scenarios Isa greatstoryteller.
• Strong collaborator: Interested and motivated by working with others.Actively creates andparticipatesin opportunities to co-create solutions across markets will be willing and able to embrace Responsive Ways of Working
• Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
• High degree of familiarity with CPG and Food & Beverage industry data sources, includingNielsen/IRI(POS and HH panel),GlobalData, Kantar Worldpanel,etc.
• Deep understanding ofCPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
• Experience withstrong MS Office mastery with strategic presentation and excel mastery isa must,PowerBIknowledgeis a plus
• Managerial experience:not neededbut a plus
• Fluentspoken&writtenEnglish-amusthave