Overview

The Insights Associate Analyst is a key insights partner role to the QFNA business which is a larger part of the PFUS brand and marketing teams. This role supports the understanding of retail & consumer data to identify growth opportunities for the PepsiCo PFUS business.

This role enables acceleration of the PepsiCo business growth by contributing to the S&T team within the Hub. The team is also responsible for creating/updating dashboards, delivering periodic and on-demand performance reviews and addressing ad-hoc requests based on internal and external data sources.

Responsibilities

Functional Responsibilities:

Execute against the team charter for the Insights & Reporting vertical
Be an indispensable insights business partner to the PFUS Business Unit in terms of knowledge of categories and brands supported (knowing the business cold), understand the key US market & consumer trends, master fundamentals of Circana IRI tools to be able to execute trends to insights to actions
Execute market, portfolio and brand level reporting of marketing KPI performance (utilizing dashboards, templated decks, and reporting tools)
Leverage business performance explanations in form of ad-hoc asks or strategic deck development from teams around the PFUS BU to incorporate considerations beyond data into reporting
Be proactive and find opportunities to explain business performance, drivers and optimization opportunities
Monitor key channel, customer, competitor (incl. PL) and emerging player performance and execute reporting at required intervals
Process management
Support communication processes with Insights & Reporting vertical leaders and Business Partners (project planning, workflow monitoring, quality checks, on-going changes)
Help Insights & Reporting vertical leadership develop and finetune internal COE processes (work-flow mapping, pain-points and bottlenecks management) both related to service delivery and internal center operations
Improve existing processes based on frequent end-user and Business Partner feedback loop
Hub strategy delivery
Act as a business partner for insights, strategy & delivery point of contact for all regular reporting & analysis needs for Business Partners as aligned
Support simplification, standardization and digitalization efforts (in cooperation with global and sector stakeholders)

Qualifications

A junior/mid-level Insight or Analytics professional with experience in a leading research agency (Nielsen/IRI Circana) as client servicing front end role or in any consumer goods company part of BU insights function with 5 years+ experience
Education: Masters in marketing or management, economics, mathematics
Potential to develop leadership and influencing profile in line with Insights Leader of the future definition: Motivates action through fact-based material; Has a track record of identifying and championing new processes for improving fact-based decision making. Can synthesize multiple, disparate data sources into key reports. Formulates a strong POV and can articulate future scenarios; Is a great storyteller.
Strong collaborator: Interested and motivated by working with others. Actively creates and participates in opportunities to co-create solutions across markets; will be willing and able to embrace Responsive Ways of Working
Proven analytics, shopper research experience, consumer insights experience or commercial experience in a combination with strong analytical skills
High degree of familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRI (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
Deep understanding of CPG industry business performance outputs and causal measures, their relationships, and how to bring business performance insights to life visually
Experience with strong MS Office mastery with strategic presentation and excel mastery is a must, PowerBI knowledge is a plus
Managerial experience: not needed but a plus
Fluent spoken & written English – a must have