Inside Sales Representative (ISR)

Job Summary:

We are looking for a proactive Inside Sales & Email Marketing Executive with hands-on experience in email marketing, lead generation, market research, and inside sales. The role involves building targeted email campaigns, generating qualified leads through email and personalized calls, and maintaining a strong sales pipeline.

Key Responsibilities:

Identify the target audience and continuously grow and manage the email subscriber database

Design, execute, and optimize direct email marketing campaigns

Perform cold calling and personalized outreach to generate qualified leads

Create and maintain email databases for effective lead generation

Conduct market research and collect prospect data from various online sources and websites

Generate leads through personalized calls and schedule meetings between prospects and sales teams

Maintain regular follow-ups with prospects to ensure pipeline movement

Prepare and maintain sales reports, including revenue generated from email marketing campaigns

Track campaign performance metrics such as open rates, CTRs, lead conversions, and ROI

Maintain a healthy sales pipeline for the assigned territory or geography

Update lead and activity details accurately in CRM and MS Excel

Required Skills & Qualifications:

Graduate in any discipline (Marketing / Business preferred)

1–4 years of experience in Email Marketing, Inside Sales, Lead Generation, or B2B Sales

Hands-on experience with email marketing tools and CRM platforms

Strong knowledge of market research and data mining

Excellent communication and interpersonal skills

Proficiency in MS Office (Excel, Word, PowerPoint)

Ability to work in a target-driven and fast-paced environment

Strong follow-up and negotiation skills

Preferred Skills:

Experience in IT / Telecom / ICT / SaaS industry

Knowledge of email automation, campaign analytics, and lead scoring

Familiarity with LinkedIn Sales Navigator or similar tools