Job Summary:
We are looking for a proactive Inside Sales & Email Marketing Executive with hands-on experience in email marketing, lead generation, market research, and inside sales. The role involves building targeted email campaigns, generating qualified leads through email and personalized calls, and maintaining a strong sales pipeline.
Key Responsibilities:
- Identify the target audience and continuously grow and manage the email subscriber database
- Design, execute, and optimize direct email marketing campaigns
- Perform cold calling and personalized outreach to generate qualified leads
- Create and maintain email databases for effective lead generation
- Conduct market research and collect prospect data from various online sources and websites
- Generate leads through personalized calls and schedule meetings between prospects and sales teams
- Maintain regular follow-ups with prospects to ensure pipeline movement
- Prepare and maintain sales reports, including revenue generated from email marketing campaigns
- Track campaign performance metrics such as open rates, CTRs, lead conversions, and ROI
- Maintain a healthy sales pipeline for the assigned territory or geography
- Update lead and activity details accurately in CRM and MS Excel
Required Skills:
- 14 years of experience in Email Marketing, Inside Sales, Lead Generation, or B2B Sales
- Hands-on experience with email marketing tools and CRM platforms
- Strong knowledge of market research and data mining
- Excellent communication and interpersonal skills
- Proficiency in MS Office (Excel, Word, PowerPoint)
- Ability to work in a target-driven and fast-paced environment
- Strong follow-up and negotiation skills
Preferred Skills:
- Experience in IT / Telecom / ICT / SaaS industry
- Knowledge of email automation, campaign analytics, and lead scoring
- Familiarity with LinkedIn Sales Navigator or similar tools
Why Join Us
- Exposure to B2B enterprise sales and digital marketing
- Performance-based incentives and career growth opportunities
- Learning-driven, collaborative work culture
