Inside Sales Development Representative (Appointment Setter)

Company Description

Electronikmedia (EM) is a dynamic company transforming the digital landscape through innovation and technology. Headquartered in South India, EM specializes in product development, mobile app development, custom application solutions, and software testing services, catering to diverse global clients. With expertise across industries such as education, financial services, real estate, and more, EM pioneers groundbreaking solutions and fosters excellence. Setting sights on emerging technologies like IoT, AI, and machine learning, EM is dedicated to shaping the future. Join our visionary team and help us create impactful and meaningful solutions.

Role Summary

We are seeking a highly disciplined, English-fluent Inside Sales Development Representative (SDR) to generate qualified sales meetings. This is a pure outbound role focused on appointment setting with decision-makers in recruiting and talent acquisition.

This role does not close deals. Success is measured by qualified meetings booked and meeting quality.

Core Responsibilities

Execute outbound prospecting via cold calls, LinkedIn outreach, and email

Identify and engage decision-makers (Recruiting Directors, TA Leaders, Staffing Firm Owners, etc.)

Clearly articulate the platform's value proposition in fluent, professional English

Handle initial objections and position meetings effectively

Qualify prospects using structured criteria before booking meetings

Maintain CRM hygiene (accurate notes, status updates, activity tracking)

Hit daily and weekly activity targets and meeting quotas

Required Qualifications

Exceptional spoken and written English (near-native fluency required)

Proven experience in outbound B2B appointment setting

Comfortable cold calling U.S.-based executives

Strong listening skills and objection handling capability

Experience using CRM systems (HubSpot, Salesforce, etc.)

Stable internet connection and professional work setup

High self-discipline and accountability

Preferred Qualifications

Experience in SaaS sales (strong plus)

Experience selling B2B technology or AI solutions

Experience selling into HR, recruiting, or staffing firms

Familiarity with U.S. business culture and communication norms

Key Performance Indicators

Daily activity volume (calls, emails, LinkedIn touches)

Meetings booked per week

Show rate of booked meetings

Qualified meeting rate (meets defined ICP criteria)

Compensation Structure

Competitive base pay

Performance-based commission based on closed opportunities