Influencer/UGC Marketing Manager

Location: Delhi

Experience: 2-3 years

Industry: D2C/Home, Lifestyle, Beauty, Consumer Tech (preferred)

Reporting to: Head of Marketing

About Lorazzo

Lorazzo is a design-first, technology-driven bath & kitchen fittings brand built for modern Indian homes. From intelligent bidets to premium faucets and sinks, we combine aesthetics, innovation, and functionality to elevate everyday living.

Role Overview

We are looking for an Influencer & UGC Marketing Manager to own Lorazzo's creator ecosystem end-to-end. This role sits at the intersection of brand, performance and community. You will be responsible for building long-term creator relationships, generating high-quality UGC at scale, and driving measurable business impact across platforms like Instagram, YouTube and emerging creator formats.

Key Responsibilities

Influencer Marketing (Core)

• Build and manage Lorazzo's influencer strategy across micro, mid and macro creators
• Identify creators aligned with Lorazzo's design and tech-led positioning
• Plan and execute monthly influencer campaigns (product launches, drops, seasonal pushes)
• Negotiate commercials, manage contracts, briefs, timelines, and deliverables
• Track performance metrics: reach, engagement, saves, traffic, conversions, ROAS

UGC and Content Ecosystem

• Build a strong pipeline of UGC creators for product demos, reviews, installations and lifestyle content
• Ensure consistent supply of high-quality, on-brand UGC for ads, website, marketplaces, and social
• Work closely with performance marketing teams to test UGC for paid ads.
• Create repeatable systems to scale UGC production cost-effectively.

Why Join Lorazzo

• Opportunity to build the creator ecosystem from the ground up
• High ownership and direct impact on brand growth
• Work on a category that is rapidly shifting from offline to digital
• A fast-moving, ambitious team building a long-term premium brand
• Work directly with founders and the leadership team