Influencer Scouting Associate

We are looking for a highly driven and detail-oriented Influencer Scouting Associate to identify, evaluate, and onboard relevant creators across platforms. This role is critical in building a strong and diverse influencer pool aligned with brand requirements and campaign objectives.

• Identify and scout relevant influencers across platforms like Instagram, YouTube and emerging platforms based on campaign briefs.
• Stay updated with social media trends, viral content formats, and rising creators.
• Use tools, databases, and manual research to build a strong pipeline of influencers across categories and geographies.

• Analyze influencer profiles based on key metrics such as engagement rate, audience demographics, content quality, authenticity, and brand fit.
• Create well-structured influencer lists aligned with campaign objectives and budgets.
• Identify fake followers, low-quality engagement, and ensure creator credibility.

• Maintain and update an internal database of influencers with relevant details such as category, pricing benchmarks, past collaborations, and performance insights.
• Categorize creators based on niche, scale (nano, micro, macro), and content style.

• Work closely with the Strategy and Campaign teams to understand campaign briefs and deliver relevant influencer recommendations.
• Coordinate with the Pricing/Procurement team for cost benchmarking insights.
• Share insights on creator trends and platform performance with the team.

• Assist in initial outreach to influencers/agencies for availability checks.
• Support onboarding processes by coordinating required details and documentation.

• Strong understanding of social media platforms, especially Instagram and YouTube.
• Good analytical skills to evaluate influencer metrics and performance.
• Ability to identify trends and viral content early.
• Strong attention to detail and organizational skills.
• Proficiency in Excel/Google Sheets.
• Excellent communication and coordination skills.