Influencer Marketing Strategy Lead

Major Responsibilities & Deliverables:

Develop and execute influencer marketing strategies and creative campaigns

Minimum 8 years of experience in influencer marketing and preferably with digital marketing agencies

Lead the team and support their growth

Identify and build relationships with prominent influencers and thought leaders

Attend relevant events for networking and business purposes

Develop content ideas and assist in content creation

Research relevant industry experts, competitors, target audience, and users

Brainstorm new, creative approaches to influencer campaigns

Keep abreast of emerging trends, technologies,s and influencers

Liaising with the marketing team to create and coordinate marketing strategies that work across different channels

Requirements

Bachelor's degree in Marketing and knowledge about influencer marketing

Understanding of outreach campaign strategies

Knowledge of the social media marketing industry

Impeccable verbal and written communication skills

Excellent people management skills

Well organized with great time management skills

Outstanding project management skills

Excellent interpersonal and relationship-building skills