Job description
What is TVA
TVA is a marketing, strategy, and content production company that has worked with clients such as Flipkart, Aditya Birla Group, Bajaj, Nykaa, Cleartrip, Myntra, Cultfit, Missguided UK, DaMENSCH, Trell, Asian Paints (Beautiful Homes), WOW Skin Science & more. We are on a mission to drive human progress and advancement through more effective communication, story-telling, and human-centric design.
www.tva.group
Role Overview
We're on the hunt for an Influencer Marketing Strategist, someone who's just as fluent in scouting talent as they are in crafting compelling creator-led content. This is a hybrid role for someone who thrives in both creative and campaign execution. You'll lead influencer-led campaigns end-to-end: from sourcing and briefing creators, to co-ideating content, writing scripts, and overseeing delivery.
You're not just a relationship manager you're a content lover, a pop culture addict, and a hands-on campaign lead who can turn an influencer partnership into a scroll-stopping moment.
Key Responsibilities
Influencer Campaign Execution
- Identify and scout creators aligned with client goals, brand values, and campaign needs.
- Manage end-to-end execution of influencer campaigns outreach, negotiations, contracting, briefing, coordination, and timeline management.
- Build and maintain strong relationships with influencers, creators, managers, and talent networks.
Creative Strategy & Ideation
- Ideate and conceptualize influencer-led content campaigns with a strong cultural hook.
- Co-create content ideas with creators ensuring alignment with brand objectives while allowing creator authenticity.
- Write influencer briefs, concept decks, video hooks, content outlines, and scripts when needed.
- Collaborate with internal creative teams (copy, video, design) to ensure influencer content is seamlessly integrated with broader campaigns.
Trend Intelligence & Content Culture
- Stay deeply immersed in social media platforms and creator culture, Reels, Shorts, X, YouTube.
- Spot and leverage viral trends, emerging content formats, and up-and-coming creators.
- Bring fresh, culturally relevant POVs to campaign ideation and brand storytelling.
Reporting & Optimization
- Track campaign performance and content engagement across influencer deliverables.
- Provide input on what's working and what can be improved creatively and strategically.
- Collaborate with performance teams to optimize future content based on results.
Qualifications:
- 24 years of experience in influencer marketing, creator partnerships, or branded content.
- Experience working in an agency or creator-led production environment.
- Strong creative instincts with experience writing content concepts, scripts, or creative briefs.
- Deep understanding of the influencer landscape from micro to mega, across various niches.
- Excellent taste in content, strong pop culture awareness, and obsession with platform-native storytelling.
- Proactive, organized, and able to manage multiple campaigns simultaneously.
- Confident in working directly with both creators and clients.
- Understanding of performance marketing and paid amplification of influencer content.
- Familiarity with influencer campaign platforms/tools.
Employment Type: Full-time
Location: Mumbai, Maharashtra
