THE FORMULARX | Skincare (@theformularx)
The Formularx is an Indian dermocosmetics brand founded by scientists in 2021, specializing in
skincare for sensitive and compromised skin, and is known for its barrier-fortifying ceramide
moisturizers. Founded by Dr. Rahul Chaudhary and Dr. Satobhisha Mukherjee, the brand
focuses on combining cosmetic elegance with pharmaceutical precision, offering clinically
backed formulations that are developed by scientists and trusted by dermatologists. The
Formularx emphasizes transparency, sustainability, and affordability, aiming to provide effective
skincare solutions backed by strong scientific research.
Influencer Marketing Specialist
We're looking for an Influencer Marketing Specialist who can build authentic partnerships and drive brand advocacy across digital platforms.
If you're passionate about storytelling, love collaborating with creators, and have a knack for turning social buzz into measurable growth we'd love to meet you.
Key Responsibilities:
- Develop and execute the influencer marketing strategy across platforms (Instagram, YouTube, TikTok, etc.) aligned with brand goals.
- Identify, vet, and onboard influencers and creators in beauty, skincare, lifestyle, and wellness spaces.
- Manage end-to-end campaign execution from briefing and content approvals to tracking performance and ROI.
- Build and maintain long-term relationships with key creators and influencer agencies.
- Collaborate with brand, social media, and performance teams to amplify campaigns.
- Track influencer content deliverables, timelines, and payments.
- Analyze campaign data to measure impact and optimize future collaborations.
- Stay updated on industry trends, platform algorithms, and emerging influencer talent.
Requirements:
- 25 years of experience in influencer or creator marketing, preferably in beauty, skincare, fashion, or lifestyle brands.
- Strong understanding of social media platforms and influencer ecosystems.
- Excellent communication, negotiation, and relationship management skills.
- Data-driven mindset with experience using influencer analytics tools (e.g., Qoruz, Upfluence, Collabstr, or in-platform insights).
- Ability to manage multiple campaigns simultaneously and meet deadlines.
- Creative eye for storytelling, aesthetics, and brand alignment.
What we offer
- Opportunity to build and scale the influencer vertical for a growing beauty brand.
- Creative freedom and ownership of campaigns.
- Collaborative, youthful, and purpose-driven work culture.
- Competitive compensation and growth potential.
