Influencer Marketing Specialist

Influencer Marketing Associate

About Story Digital

Story Digital is a Creative Digital Agency that helps brands build meaningful connections through innovative campaigns, content, and influencer collaborations. We are looking for a passionate Influencer Marketing Associate to join our growing team and contribute to impactful creator-led campaigns.

About the Role

We are looking for a dynamic and proactive Influencer Marketing Associate to manage influencer campaigns and coordinate with creators across various social media platforms. The ideal candidate should have strong communication skills, experience in creator outreach and campaign management, and the ability to identify the right influencers for different brand objectives.

Key Responsibilities

• Identify, research, and connect with relevant influencers for brand campaigns.
• Scout, evaluate, and shortlist approximately 70–80 influencers per month based on campaign requirements.
• Manage and execute 4+ influencer campaigns simultaneously.
• Coordinate with influencers regarding content creation, timelines, approvals, and deliverables.
• Build and maintain strong relationships with creators, talent managers, and influencer agencies.
• Share campaign briefs and ensure smooth execution from onboarding to completion.
• Negotiate commercial terms, deliverables, and timelines with influencers.
• Collaborate closely with internal creative, content, and marketing teams.
• Review influencer content before publication to ensure alignment with brand guidelines and campaign objectives.
• Monitor campaign performance and prepare detailed reports with key insights and recommendations.
• Stay updated on social media trends, emerging creators, and influencer marketing best practices.

Requirements

• 2–4 years of experience in Influencer Marketing, Social Media Marketing, or Digital Marketing.
• Strong understanding of Instagram, YouTube, LinkedIn, and other social media platforms.
• Excellent communication, relationship-building, and negotiation skills.
• Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
• Proficiency in Microsoft Excel, Google Sheets, and presentation tools.
• Strong organizational skills with keen attention to detail.
• Self-motivated, proactive, and solution-oriented mindset.

Preferred Qualifications

• Prior experience working in a digital marketing or advertising agency.
• Existing network of influencers, creators, talent managers, or agencies.
• Passion for social media, content creation, and influencer marketing trends.

Job Details

• Company: Story Digital
• Position: Influencer Marketing Associate
• Experience: 2 to 4 Years
• Location: Okhla Phase 1, New Delhi
• Work Mode: Work From Office
• Employment Type: Full-Time
• Note: Candidates are required to carry their own laptop for this role.

If you're passionate about influencer marketing, creator partnerships, and executing impactful campaigns, we'd love to hear from you!