Influencer Marketing Specialist

Company Description

Prorata is India's pioneering fractional car ownership platform, enabling individuals to co-own off roading, premium and luxury dream cars for their leisure and lifestyle purposes at just 8.33% share of the LLP in which the car is registered.

Role Description

This is a full-time hybrid role for an Influencer Marketing Specialist, based in Bengaluru East with some flexibility for remote work. The Influencer Marketing Specialist will manage influencer partnerships, identifying, onboarding, and maintaining relationships with relevant influencers. The responsibilities include collaboration to create impactful campaigns, monitoring campaign performance, analyzing data to refine strategies, and staying updated on emerging influencer trends to optimize brand visibility and engagement.

Qualifications

• Experience in influencer marketing, collaboration with influencers, and campaign execution
• Strong skills in communication, strategic relationship management, and negotiating with stakeholders
• Data analysis, social media performance metrics evaluation, and reporting skills
• Knowledge of digital marketing and market research with a creative mindset for campaign ideation
• Familiarity with social media platforms, emerging trends, and influencer marketing tools
• Ability to adapt to a hybrid work environment and manage tasks effectively
• Proven experience in influencer or digital marketing and a bachelor's degree in Marketing, Communications, or a related field beneficial

Add ons

• Has 1-2 years of experience in onboarding influencers on Pro bono basis