Company Description
Praush Beauty is a leading Indian cosmetics brand known for delivering high-quality makeup products that align with international trends. With a commitment to providing exceptional products, Praush Beauty is dedicated to empowering individuals to express their unique beauty. The brand is at the forefront of combining innovation, style, and inclusivity in the beauty industry.
Role Description
This full-time on-site role, based in New Delhi, involves managing and executing influencer marketing campaigns to enhance Praush Beauty's brand presence. The Influencer Marketing Specialist will research and collaborate with influencers, negotiate partnerships, develop impactful collaborations, analyze campaign performance, and provide insights to optimize future strategies. Additionally, the role includes building meaningful relationships with influencers and ensuring alignment with the brand's identity.
Qualifications
- Experience in Influencer Marketing, Social Media Engagement, and content collaborations
- Skills in Relationship Building, Negotiation, and Communication to engage effectively with influencers and partners
- Knowledge of Branding, Marketing Strategies, and Campaign Analysis to create data-driven approaches
- Ability to adapt to trends and deliver creative, innovative marketing ideas to drive growth
- Proficiency in analyzing metrics and generating performance reports
- Bachelor's degree in Marketing, Communications, or a related field is preferred
- Prior experience in the beauty or cosmetics industry is a plus
