Influencer Marketing Specialist

About Brand:

Minimalist (https://www.beminimalist.co) is a science-backed Indian skincare brand built on the core values of efficacy, transparency, and comprehensiveness. Known for its ingredient-first approach, the brand formulates high-performance skincare products using proven activities and clean formulations. The company believes in creating high-quality products using best-in-class ingredients at its own manufacturing facility. Minimalist empowers consumers with knowledgeclearly stating what goes into each product and whyso they can make informed choices. With a commitment to Hide Nothing, the brand champions authenticity and honesty in skincare, creating solutions that work, without the fluff. With a robust portfolio of 60+ SKUs spanning Skincare, Haircare, and Bodycare, the brand is rapidly expanding its footprint. Focused on enhancing product availability, it is strategically deepening its penetration while strengthening both Modern Trade (MT) and General Trade (GT) channels in India. The brand's global presence now extends across 15+ countries, including key markets such as the UK, USA, UAE, Malaysia, Indonesia, Germany, France & Italy.

Job Title: Influencer Marketing Executive

Experience: 12 Years

Location: Jaipur

Industry Preference: Beauty & Personal Care

Education : Bachelor's degree in Marketing, Communications, PR, or a related field

Role Overview:

We are looking for a dynamic and creative Influencer Marketing Executive to manage and execute influencer campaigns across social media platforms, primarily Instagram and Facebook. The ideal candidate should have hands-on experience in influencer outreach, negotiation, campaign execution, and paid media collaboration, with a strong understanding of the beauty and personal care industry.

Key Responsibilities:

1. Influencer Identification & Outreach

• Identify, evaluate, and onboard relevant influencers aligned with brand positioning
• Build and maintain strong relationships with influencers and talent agencies
• Stay updated with emerging influencer trends and content styles

2. Influencer Negotiation & Campaign Management

• Handle end-to-end influencer negotiations including deliverables, timelines, and commercials
• Execute influencer campaigns from briefing to completion
• Ensure timely delivery of content and adherence to brand guidelines

3. Paid Media & Partnership Ads

• Plan and execute Meta Ads (Facebook & Instagram Ads) in collaboration with influencer campaigns
• Run and optimize partnership ads for better reach and performance
• Coordinate with performance marketing teams for campaign alignment

4. Budget Management

• Allocate and manage budgets across multiple influencers and campaigns
• Track spends and ensure cost-effective campaign execution
• Analyze ROI and optimize future budget allocation strategies

5. Performance Tracking & Reporting

• Monitor campaign performance using key metrics (engagement, reach, conversions, ROI)
• Prepare detailed reports and insights for ongoing and completed campaigns
• Suggest improvements based on data-driven insights

Required Skills & Qualifications:

• 12 years of experience in influencer marketing or social media marketing
• Strong negotiation and communication skills
• Hands-on experience with Meta Ads Manager (Facebook & Instagram Ads)
• Understanding of influencer trends, especially in beauty & personal care
• Analytical mindset with the ability to interpret campaign performance data
• Strong organizational and multitasking abilities

Preferred Qualifications:

• Prior experience in the beauty, skincare, or personal care industry
• Existing network of influencers and agencies is a plus
• Creative mindset with a good eye for content and branding

Key Competencies:

• Negotiation & Relationship Management
• Campaign Planning & Execution
• Data Analysis & ROI Tracking
• Creativity & Trend Awareness
• Budget Management