Influencer Marketing Specialist

Influencer Marketing Specialist

Imagicaaworld Entertainment Limited Pune, Maharashtra, India (On-site)

Location: Shivaji Nagar , Pune

Job Description:

We are seeking a dynamic and creative Influencer Marketer to join our team. The ideal candidate will spearhead influencer marketing campaigns, build long-term partnerships with influencers, and drive brand awareness and engagement across digital platforms. This role demands a strategic thinker who is results-driven, trend-focused, and exceptional at relationship management.

Key Responsibilities:

1.Campaign Strategy &Execution:

• Design and execute end-to-end influencer marketing campaigns to align with brand goals and target audiences.
• Develop innovative strategies to maximize reach and engagement.

2.Influencer Identification & Partnerships:

• Identify and onboard influencers, content creators, and brand ambassadors across relevant social media platforms.
• Build and nurture long-term relationships with influencers to ensure consistent brand representation.

3.Content Development & Coordination:

• Collaborate with influencers and internal teams to create high-quality, engaging, and brand- aligned content.
• Ensure timely and impactful delivery of influencer-driven campaigns.

4.Performance Tracking& Optimization:

• Monitor and analyze campaign performance metrics, including engagement, reach, ROI, and brand sentiment.
• Optimize campaigns based on insights and trends for continuous improvement.

5.Budget Management:

• Plan and manage the influencer marketing budget effectively, ensuring optimal utilization and ROI.

6.Trend Analysis:

• Stay updated on industry trends, emerging platforms, and influencer marketing best practices. Provide recommendations to maintain a competitive edge.

Key Skills:

• Sales-Driven: Results-focused with a strong ability to meet and exceed campaign objectives.
• Outgoing and Extroverted: Enjoys networking, building relationships, confidently engaging with influencers and Creative thinker with a passion for storytelling and branding.
• Trend-Oriented: Proactively identifies and acts on new trends, social media platforms (Instagram, YouTube, TikTok, etc.) and influencer ecosystems.
• Proactive with Digital Media: Actively seeks collaborations and stays hands-on with outreach tools and campaign analytics tools and platforms.
• Fluent in English and Hindi: Strong communication skills to engage with diverse influencers and teams effectively.

Qualifications:

• Experience: 3-5 years of experience in influencer marketing, social media, or digital marketing.
• Education: Bachelor's degree in marketing, Communications, or a related field.

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