Influencer Marketing Specialist

Outreach & Negotiation Manager

Company: Vuducom

Location: Gurugram

Department: Influencer Marketing

About Vuducom

Vuducom is an influencer marketing and creator-led commerce agency working with leading brands to build impactful creator partnerships and scalable influencer campaigns. We work across influencer marketing, talent partnerships and affiliate commerce.

Role Overview

We are looking for a proactive, commercially savvy and excellent communicator to manage creator outreach and negotiations across influencer marketing campaigns.

The individual will be responsible for identifying and approaching relevant creators, negotiating commercials, closing partnerships and building a strong creator network for Vuducom.

This role requires someone who is persuasive, persistent, target-oriented and comfortable handling high-volume negotiations.

Key Responsibilities

1. Creator Outreach & Acquisition

• Identify and source relevant influencers and content creators across Instagram, YouTube and other platforms.
• Reach out to creators through calls, WhatsApp, email and social media.
• Build and maintain a strong database of creators across categories, niches and follower segments.
• Generate creator interest and convert outreach into confirmed campaign participation.
• Develop long-term relationships with creators and their talent managers/agencies.

2. Commercial Negotiations

• Negotiate creator commercials, deliverables and campaign terms.
• Drive cost efficiencies while ensuring competitive creator pricing.
• Understand market rates across Mega, Macro, Mid, Micro and Nano influencers.
• Negotiate packages, bulk collaborations and long-term partnerships.
• Handle counteroffers, objections and pricing escalations.
• Ensure negotiations are aligned with campaign budgets and internal cost benchmarks.

3. Deal Closure & Coordination

• Drive partnerships from initial outreach to final confirmation.
• Ensure timely collection of creator details, commercials and availability.
• Coordinate with campaign and operations teams for smooth onboarding.
• Maintain accurate records of outreach, negotiations, closures and pending follow-ups.
• Ensure confirmed commercials and deliverables are documented.

4. Relationship Management

• Build a reliable network of creators, talent managers and influencer agencies.
• Maintain relationships to improve repeat participation and creator retention.
• Resolve commercial disagreements and manage creator expectations.
• Identify high-potential creators for long-term partnerships.

5. Performance & Reporting

• Track daily outreach, response rates, negotiation outcomes and deal closures.
• Maintain trackers for creator commercials, negotiated rates and savings.
• Identify opportunities to improve outreach conversion and negotiation efficiency.
• Consistently meet assigned outreach and closure targets.
  

Desired Skills & Experience

• 1–4 years of experience in influencer marketing, creator partnerships, business development, sales or talent management.
• Excellent verbal and written communication skills.
• Strong negotiation, persuasion and objection-handling abilities.
• Comfortable making high-volume calls and following up persistently.
• Commercial awareness and an understanding of influencer pricing.
• Strong relationship-building and networking skills.
• Proficiency in Excel/Google Sheets and maintaining trackers.
• Ability to work in a fast-paced, target-driven environment.
  

Ideal Candidate

• Someone who enjoys talking to people and closing deals.
• Naturally persuasive and confident in negotiations.
• Persistent without being pushy.
• Commercially sharp and focused on maximising value.
• Highly organised and comfortable managing multiple conversations simultaneously.
• Takes ownership of targets and follows through until closure.