Industry: Direct-to-Consumer (D2C) Beauty & Skincare — consumer products focused on clean, high-performance formulations and digital-first brand growth. This role sits at the intersection of brand, content, and performance marketing for a fast-scaling D2C beauty business operating in India.
Role: Influencer Marketing Manager (D2C Beauty & Skincare) — On-site, India-based role responsible for owning creator-led acquisition, brand awareness, and UGC-driven conversion across social platforms.
Role & Responsibilities
- Develop and execute end-to-end influencer strategies for product launches, seasonal campaigns, and evergreen sales to drive brand consideration and direct-response performance.
- Source, vet, and manage creator relationships—build long-term partnerships, negotiate contracts and rates, and maintain a reliable creator roster aligned to brand values.
- Design campaign briefs and content frameworks that translate brand positioning into high-converting short-form and static creative for Instagram, TikTok and YouTube.
- Implement tracking & measurement frameworks (UTM, promo codes, affiliate links) to attribute performance, optimize spend, and report on ROI and LTV impact.
- Collaborate closely with Paid Social, Creative, and E‑commerce teams to repurpose creator content (UGC) across D2C channels and maximize content ROI.
- Manage campaign operations—timelines, deliverables, talent payments, usage rights and compliance with advertising/FTC guidelines.
Skills & Qualifications Must-Have
- Influencer Marketing
- Creator Relationship Management
- Campaign Strategy
- Contract Negotiation
- Performance Analytics
- UGC Production
Preferred
- Traackr
- CreatorIQ
- Affiliate Tracking Platforms
Benefits & Culture Highlights
- Work on high-visibility D2C beauty launches with clear ownership and fast decision cycles.
- Collaborative, cross-functional environment with strong focus on creator-led growth and content-first marketing.
- On-site role with opportunities to shape influencer playbooks and scale creator programs across India.
Skills: influencer marketing,skincare marketing,multiple campaigns,reporting and analytics,beauty marketing,contract negotiation,d2c,strong negotiation skills,instagram,influencer tools
