About Cult - Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.
About the Role
We're looking for an Influencer Marketer who lives and breathes culture, creators, and content.
At Cultstore, we run influencer campaigns across multiple categories - apparel, footwear, indoor equipment, accessories, and new product launches throughout the year
This role needs someone who knows what works, what doesn't, and why.
You'll be responsible for turning business needs into creator-led campaigns that feel fresh, contextual, and high-performing.
What You'll Own
- Plan and execute influencer campaigns for big sale events, new product launches, and category-specific campaigns.
- Build creative campaign ideas (not just follow briefs); bring in angles, formats, hooks, and trends.
- Work with agencies, creators, and production partners to bring campaigns to life end-to-end.
- Manage budgets efficiently, ensuring high ROI across categories.
- Identify the right creators, negotiate, close, and coordinate deliverables.
- Maintain strong relationships with creators, reps, and influencer networks.
- Collaborate with brand team, category team, and external partners for smoother execution and alignment.
- Drive operational workflows - tracking timelines, approvals, product dispatches, shoot requirements, etc.
- Analyze performance, learn what's working, iterate quickly, and scale winning formats.
What We're Looking For
- 24 years experience in influencer marketing, content partnerships, or creator-led campaigns.
- Prior experience managing influencer campaigns end-to-end (must).
- Strong creative instincts: ability to pitch fresh ideas, formats, hooks, and campaign thoughts.
- Clear understanding of creator landscape, trends, and what performs across IG, YT, and short-form platforms.
- Contacts in the influencer ecosystem: ability to get things done faster.
- Good at budgeting, negotiation, and campaign planning.
- Someone who can coordinate across teams without handholding - a self-starter.
- Strong communication + ops discipline (follow-ups, timelines, details).
Nice-to-Haves
- Experience with fitness, fashion, lifestyle, or D2C brands
- Understanding of performance content vs brand content
- Region-specific creator familiarity (Tier 1 & Tier 2)
Why Join Us
- You'll get to shape campaigns for a culture-first brand
- Work across multiple categories, formats, and creator types
- Freedom to experiment with ideas, formats, and storytelling
- Fast-paced environment with real visibility on your work
