Influencer Marketing Specialist

Influencer Marketing Specialist (1–2 Years Experience)

Location: Gurgaon (Work from Office)

Experience: 1–2 Years

Industry: Luxury, Lifestyle, Hospitality, Fashion, Alcobev

About the Role

We are looking for a passionate and resourceful Influencer Marketing Specialist to drive influencer collaborations for premium and luxury brands across India. The ideal candidate should have a strong understanding of the influencer ecosystem, excellent relationship-building skills, and the ability to independently manage campaigns from influencer identification to final deliverables.

Key Responsibilities

* Identify, research, and onboard relevant influencers across luxury, fashion, beauty, travel, food, hospitality, nightlife, and premium alcobev categories.

* Build and maintain a strong pan-India influencer database, segmented by category, audience, engagement, and region.

* Develop influencer shortlists aligned with campaign objectives and brand positioning.

* Reach out to influencers and talent managers, negotiate commercials, and close collaborations within budget.

* Coordinate end-to-end influencer campaigns, including briefing, scheduling, contracts, content approvals, and timelines.

* Assist in ideating content concepts and scripting to ensure brand storytelling is engaging and aligned with campaign goals.

* Supervise influencer shoots when required to ensure quality execution and adherence to brand guidelines.

* Track content submissions, approvals, posting schedules, and campaign deliverables.

* Ensure all deliverables are completed on time and as per agreed commitments.

* Stay updated on emerging creators, industry trends, social media platforms, and competitor campaigns.

* Generate post-campaign reports with key performance metrics and campaign insights.

* Work closely with client servicing, creative, and production teams to ensure seamless execution.

Desired Skills

* 1–2 years of experience in influencer marketing, talent management, social media, or digital marketing.

* Strong understanding of the luxury, lifestyle, fashion, travel, food, hospitality, and alcobev influencer landscape in India.

* Existing relationships with influencers and talent agencies are highly preferred.

* Excellent negotiation and communication skills.

* Ability to manage multiple campaigns simultaneously with strong attention to detail.

* Good understanding of Instagram, YouTube, and emerging social platforms.

* Creative mindset with the ability to contribute to content ideation and scripting.

* Strong organizational and project management skills.

* Proficiency in Microsoft Excel, Google Sheets, and presentation tools.

Preferred Candidate

* Well-networked within the influencer ecosystem.

* Self-driven, proactive, and highly organized.

* Comfortable working in a fast-paced agency environment.

* Willing to travel for campaign shoots, brand events, and influencer activations across India.

This role is ideal for someone who enjoys building relationships, understands luxury brand communication, and can independently execute influencer campaigns from ideation to successful delivery.