seeking a highly capable Senior Influencer Marketing Manager to lead all creator-driven initiatives and build a strong UGC ecosystem.
In addition to influencer leadership, the role includes responsibilities as a Creative Strategist crafting concepts, content directions, and campaign ideas that elevate Basil's brand presence.
Influencer Marketing:
- Develop and execute Basil's end-to-end influencer marketing strategy across micro, nano, and mid-tier creators.
- Lead the full influencer lifecycle: discovery, outreach, negotiation, onboarding, and retained partnerships.
- Manage monthly influencer programs including seeding, barter, and selective paid campaigns.
- Build a consistent pipeline of UGC for ads, website assets, and brand storytelling.
- Oversee content briefs, timelines, reviews, and quality control.
- Maintain influencer databases, campaign trackers, and performance dashboards.
- Track and analyze campaign KPIs reach, engagement, conversions, ROIand present insights to founders.
- Strengthen creator relationships and foster a long-term creator community around the brand.
Creative Strategy :- Develop creative concepts and campaign ideas optimized for nano/micro/small creators.
- Identify content and platform trends and convert them into relevant brand-first concepts.
- Guide creators with strong briefs, inspiration references, and direction for storytelling.
- Review UGC for brand consistency, visual language, clarity, and message effectiveness.
- Work closely with the founders and internal teams to shape creative campaigns for ads, launches, and brand communication.
- Use performance insights to refine creative directions and build new UGC formats.
