URPopular is a 10-year-old influencer marketing company working with leading and legacy brands across India, including Flipkart and several Tata & DVC group brands. If you want real exposure to top brands, serious marketing decisions, and high-impact campaigns this is the place where your career in marketing can grow fast and meaningfully.
We're looking for someone who deeply understands Instagram, creators, and brand integrations and can turn that understanding into high-performing campaigns.
If you instinctively know which creator fits which brand and why, this role is for you.
What will you do -
- Decode brand briefs and clearly understand campaign objectives.
- Identify and shortlist the most relevant Instagram creators for each campaign.
- Map creators strategically to brands (audience fit, tone, positioning, content logic).
- Suggest strong, viral-first content ideas tailored to specific creators.
- Identify rising and trending influencers early.
- Create structured creator briefs (hook, format flow, integration angle).
- Coordinate with influencers manage communication, negotiations, timelines, and execution.
- Ensure content quality, brand alignment, and smooth campaign delivery.
This role combines strategy + research + execution + coordination.
KPIs -
- Finding the right creators (not just popular but relevant and performance-driven).
- Suggesting viral, category-fit content ideas for each shortlisted creator.
- Identifying emerging creators before they peak.
- Ensuring seamless influencer coordination and execution.
- Delivering campaigns aligned strongly with brand goals.
What are we looking for -
- Prior experience in influencer marketing or creator sourcing.
- Strong understanding of Instagram trends and engagement mechanics.
- Ability to explain why certain formats work in specific categories.
- Strong creatorbrand fitment thinking.
- Experience coordinating with influencers and executing campaigns.
- Someone who consumes Instagram daily and thinks strategically about integrations.
Compensation and details
- Salary Range: 57 LPA
- Final compensation depends on experience, last drawn salary, expectations, hikes, and internal evaluation.
- Performance-based growth adjustments.
- Additional perks included.
- High-exposure role working with leading brands and top creators.
