Job Title: Influencer Marketing Manager
Company: upGrad School of Technology
Location: Bengaluru | Work from Office
Experience Required: 48 Years
Employment Type: Full-Time
About the Company
upGrad School of Technology (uGSoT) is a next-generation undergraduate technology institution focused on strong academic foundations, real-world outcomes, and long-term career success.
We are building a strong brand presence through innovative, data-driven marketing strategies and are looking to scale our influencer partnerships to drive awareness, trust, and measurable conversions.
Role Overview
We are seeking a creative and data-driven Influencer Marketing Manager to lead and scale influencer partnerships across YouTube, Instagram, LinkedIn, and emerging platforms.
This is a mid-senior level role requiring both strategic ownership and hands-on execution. The candidate will work cross-functionally with brand, performance marketing, PR, and content teams to deliver high-impact influencer campaigns.
Key Responsibilities
Strategy & Planning
- Design and execute influencer marketing strategies to drive brand awareness and lead generation
- Identify, evaluate, and onboard influencers across social platforms
- Develop content themes, campaign calendars, and collaboration models aligned with business goals
Campaign Execution
- Manage end-to-end influencer campaigns:
- Outreach and negotiations
- Brief creation and content approvals
- Contract management
- Performance tracking
- Ensure brand alignment and compliance in influencer content
- Experiment with multiple campaign formats (long-form videos, reels, testimonials, live sessions, collaborations)
Partnerships & Relationship Management
- Build and nurture long-term relationships with influencers, micro-creators, and agencies
- Act as the primary liaison between creators and internal stakeholders
- Manage influencer marketing budgets and optimize ROI
Performance & Analytics
- Define and track KPIs:
- Reach
- Engagement
- Sentiment
- Lead contribution
- Conversions
- Use analytics tools to measure impact and generate insights
- Continuously optimize influencer mix and content formats based on performance data
Leadership & Cross-Functional Collaboration
- Mentor junior team members in influencer outreach and execution
- Collaborate with brand, performance marketing, content, and PR teams for integrated campaigns
- Stay updated on influencer trends, platform changes, and competitor activities
Eligibility Criteria
- 35 years of experience in Influencer Marketing, Creator Partnerships, or Digital Marketing
- Experience in consumer-facing or EdTech brands preferred
- Proven track record of executing successful influencer campaigns with measurable business impact
- Strong negotiation and relationship-building skills
- Experience handling campaign budgets and ROI optimization
Required Skills
- Strong communication and stakeholder management skills
- Creative content judgment and ability to brief influencers effectively
- Analytical mindset with comfort in campaign metrics and performance tools
- Strong project management and execution capability
- Ability to work in a fast-paced, performance-driven environment
What Success Looks Like
- High-impact influencer collaborations that build brand credibility
- Measurable contribution to awareness, leads, and conversions
- Long-term partnerships with top creators
- Strong ROI on influencer spends
- Recognition of uGSoT as a trusted education brand within student and creator communities
