Influencer Marketing Manager

A Public Relations agency is hiring for the profile of Influencer Marketing Manager.

Location: Mumbai

Experience: 4-6 years

Responsibilities:

1. Influencer Strategy Development:

Collaborate with clients to create comprehensive influencer marketing strategies aligned with PR goals.

Integrate influencer campaigns seamlessly into overall brand communication strategies.

2. Campaign Curation and Content Creation:

Develop and execute innovative campaigns tailored to each brand's unique identity.

Curate engaging content ideas in collaboration with influencers to maximize audience engagement.

3. Research and Profile Identification:

Conduct in-depth research to identify suitable influencers and creators across platforms.

Align influencer profiles with campaign goals and brand values.

4. Relationship Building:

Establish and nurture strong relationships with influencers, ensuring long-term collaboration.

Serve as the primary point of contact for influencers during campaigns.

5. Process Orientation and Reporting:

Leverage monitoring and reporting tools to track the effectiveness of influencer campaigns.

Analyze performance metrics and present actionable insights to improve campaign outcomes.

Key Attributes and Qualifications:

Passionate and Results-Oriented: Strong enthusiasm for influencer marketing and a drive to achieve measurable results.

Strategic Thinker: Ability to align influencer initiatives with broader PR strategies.

Research Savvy: Skilled in identifying and evaluating influencer profiles across various niches.

Relationship Builder: Exceptional interpersonal skills to build lasting connections with influencers and collaborators.

Process-Oriented: Familiarity with tools for influencer management and campaign monitoring.

Experience: Basic knowledge or hands-on experience in influencer marketing or PR is preferred.