Influencer Marketing Manager

Popbrain is an AI-enabled AdTech platform for performance-based advertising campaigns. By combining innovative artificial intelligence with actionable insights, Popbrain helps brands and creators achieve smarter, measurable advertising outcomes.

Role Description

This is a full-time on-site role for an Influencer Marketing Executive / Campaign Manager to independently manage influencer campaigns from planning to execution while ensuring exceptional client servicing and campaign delivery.

The ideal candidate should be confident in managing client relationships, leading creator negotiations, coordinating with internal teams, and driving campaigns with minimal supervision.

Qualifications

• 1-3 years of experience in influencer marketing, branded content, or digital marketing (agency-side preferred).
• Strong understanding of the influencer ecosystem across platforms (Instagram, YouTube, Snapchat, X, Sharechat, Moj, etc.).
• Demonstrated success in managing influencer campaigns from strategy to execution.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical mindset with the ability to track, interpret, and present campaign performance data.
• Passion for digital culture, creators, and social-first storytelling.
• Ability to handle multiple accounts/projects simultaneously and work in a fast-paced environment.
• Willingness to travel for client meetings, influencer shoots, and industry events when required

Who We Are Looking For

Influencer Partnerships: Identify and establish relationships with influencers, content creators, and micro-influencers aligned with client brands and campaigns.

Campaign Strategy: Collaborate with clients and internal teams to develop influencer marketing strategies that align with brand objectives and messaging.

Influencer Selection: Research, vet, and select suitable influencers based on audience demographics, engagement, and brand fit.

Campaign Management: Coordinate and manage end-to-end influencer campaigns, including contract negotiation, content collaboration, and campaign execution.

Performance Tracking: Monitor and analyze influencer campaign performance, providing insights and recommendations for optimization.

Budget Management: Manage influencer marketing budgets effectively, ensuring cost efficiency and campaign success.

Key Responsibilities

• Independently manage influencer marketing campaigns from planning to completion.
• Lead campaign strategy and ensure smooth execution across multiple brands.
• Handle client communication and build strong client relationships.
• Lead creator sourcing, negotiations, onboarding, and closures.
• Ensure campaign quality, timely execution, and successful delivery.
• Coordinate with internal teams to ensure seamless campaign execution.
• Mentor and guide junior team members whenever required.
• Identify opportunities to improve campaign efficiency and internal processes.
• Contribute to client retention and overall business growth.

What You'll Get

• Competitive salary with performance incentives
• Opportunity to work with leading brands and marketing teams
• A professional, growth-driven environment
• Fast career progression for strong performers

If you have strong Influencer Marketing experience and a passion for marketing and business development, we would like to have you on our team.