Influencer Marketing Manager

Influencer Marketing Specialist

Salary- 7 LPA

Experience:3–5 years

Location: Gurgaon

Overview of the Role

We are seeking a proactive and well-connected Influencer Marketing Manager to lead influencer-driven campaigns for multiple brands under Crescent Group. The role requires a balance of strategy, execution, and relationship management, ensuring campaigns are impactful, measurable, and aligned with client objectives.

Responsibilities

Manage influencer campaigns end-to-end – from strategy, shortlisting, negotiation, and contracting, to execution, tracking, and reporting

Leverage existing relationships with creators and talent managers to deliver campaigns across creator categories (nano, micro, macro, mega)

Design campaigns across diverse budget sizes and geographies (tier-1, tier-2, regional)

Collaborate with internal teams and clients to align influencer activations with brand objectives

Work with influencer and talent agencies to maximize reach and ROI

Monitor campaign performance, track KPIs, and generate detailed reports

Maintain and grow Crescent Group's influencer database with updated contacts, pricing, and performance metrics

Stay updated on influencer marketing trends, platforms, and emerging talent

What You Need to Qualify for This Role

3-5 years of agency experience in influencer marketing

Strong influencer network across categories and geographies

Proven experience managing campaigns across nano, micro, macro, and mega influencer levels

Experience working with both influencer marketing agencies and talent management firms

Ability to handle diverse budgets and campaign scales

Strong negotiation and communication skills

Excellent project management and multitasking ability

Familiarity with influencer platforms, campaign tracking tools, and ROI measurement

A passion for digital culture, content trends, and creator-led storytelling