Company overview:
PEP is a dynamic personal care company that proudly houses two innovative brands – mCaffeine & Hyphen. With a passion for creating high-performance, conscious, and consumer-loved products, we are redefining the way personal care is experienced. While mCaffeine is India's first caffeinated personal care brand, loved for its energizing and playful approach, Hyphen is built on the philosophy of simplifying skincare through science-backed formulations. Together, our brands reflect PEP's mission to deliver quality, creativity, and care to millions of consumers. We believe in Confidence over all skin & body biases.
Come, join the pack!
About the role:
As Manager - Influencer Marketing you will own end-to-end influencer campaigns for mCaffeine across Body, Face & Hair Care. This role sits at the intersection of creator strategy, content, and performance — driving brand presence through influencers and translating it into real revenue.
Key responsibilities:
Campaign Management:
- Own full campaign lifecycle — strategy, execution, reporting.
- Build campaigns across Instagram, YouTube & emerging platforms.
- Manage calendars, timelines, and deliverables across product categories.
Influencer Identification & Relationships:
- Identify, vet, and onboard creators across nano to mega tiers.
- Build and maintain long-term relationships with creators, fostering genuine brand affinity.
Content Strategy & Briefing:
- Write insight-led briefs that translate brand goals into creator content.
- Collaborate on hooks and write scripts for influencers to drive on-brand, high-performing content.
- Adapt frameworks for UGC ads, organic posts, and paid amplification.
Performance & ROI:
- Track Views, Reach, ER, EMV, CTR, ROAS, and conversion.
- Identify top content; work with performance team to scale via paid ads.
- Optimise budget allocation across tiers and platforms from data.
Team & Agency Management:
- Lead in-house team and external agencies / talent partners.
- Set KPIs, review performance, and drive accountability.
- Partner cross-functionally with content, performance, brand, and product.
Skills and Qualifications
- 3–5 years in influencer marketing — D2C, beauty, or personal care preferred.
- Experience managing and growing a team of influencer executives.
- Strong people management skills — ability to lead, mentor, and drive accountability.
- Data-driven mindset — dashboards, reports, performance optimisation.
- Deep understanding of Meta Ads for content boosting (dark posts, whitelisting).
- Strong briefing and communication skills — brand vision → creator language.
Why Join Us
- Fast-growing D2C brands with high ownership and growth potential.
- Brands loved by millions of Gen Z and Millennial consumers.
- Freedom to experiment, test bold ideas, and scale what works.
- Young, collaborative teams — open conversations, zero corporate fluff
