Influencer Marketing Manager

About the Company: At Mad Men Marketing, we craft culture-driven campaigns that connect brands with the right audience through innovative digital storytelling. As we scale our influencer outreach, we're looking for an Influencer Marketing Manager who can lead strategic partnerships with content creators and shape impactful campaigns that deliver measurable ROI.

About the Role: The Influencer Marketing Manager will be responsible for building and managing influencer collaborations across Instagram, YouTube, and emerging platforms. You'll lead end-to-end campaign execution—from scouting talent and negotiating contracts to monitoring performance and ensuring brand alignment. This role blends creativity, communication, and data-driven strategy.

Responsibilities:

• Develop and execute influencer marketing strategies aligned with brand objectives and campaign KPIs.
• Identify, evaluate, and onboard relevant macro, micro, and nano influencers across categories and geographies.
• Build and maintain long-term relationships with creators, talent agencies, and influencer platforms.
• Oversee campaign execution including briefing, content approvals, scheduling, and performance tracking.
• Collaborate with internal teams (creative, social, strategy, and accounts) to ensure cohesive messaging and execution.
• Monitor content quality, brand safety, and compliance with FTC guidelines.
• Analyze campaign data to extract insights, optimize performance, and prepare post-campaign reports.
• Stay ahead of influencer trends, platform updates, creator economy tools, and emerging social platforms (e.g., Threads, Lemon8).

Qualifications: 3–5 years of experience in influencer marketing, preferably in an agency or D2C brand setup.

Required Skills:

• Strong understanding of the Indian creator ecosystem and influencer engagement best practices.
• Excellent communication and negotiation skills.
• Analytical mindset with experience using campaign tracking tools and influencer platforms (e.g., Winkl, Qoruz, CreatorIQ, etc.).
• Ability to manage multiple campaigns simultaneously and meet tight deadlines.
• Passion for digital culture, social media trends, and storytelling.

Preferred Skills:

• Experience in campaign planning for FMCG, lifestyle, beauty, or tech brands.
• Prior connections with influencer networks, talent managers, or creator communities.
• Hands-on experience with paid collaborations, barter campaigns, and influencer whitelisting.
• Basic knowledge of social media performance marketing.