Influencer Marketing Manager

Company Description

ImpactGuru.com, incubated at the Harvard Innovation Lab in 2014, is a crowdfunding platform dedicated to enabling people to raise funds for causes that matter to them. The organization supports patients facing medical emergencies such as Covid-19, cancer, and organ transplants, as well as nonprofits running impactful programs. Individuals also use ImpactGuru to fund animal welfare, education expenses, and a wide range of personal and social causes. The team is driven by a mission to make healthcare and social impact more accessible by connecting donors with those in need.

Role Description

The Influencer Marketing Manager is a full-time, on-site role based in Mumbai. This role focuses on identifying, onboarding, and managing relationships with influencers across social media platforms to drive awareness and engagement for ImpactGuru campaigns. The Influencer Marketing Manager will design and execute influencer marketing strategies, negotiate collaborations, coordinate content calendars, and ensure timely delivery of campaign assets. The role includes monitoring performance metrics, optimizing campaigns based on data, and collaborating closely with marketing, content, and partnerships teams to align influencer initiatives with brand objectives. The individual will also stay updated on industry trends, emerging creators, and platform best practices to enhance ImpactGuru's presence and impact.

Qualifications

• Experience in influencer marketing, social media marketing, and campaign management, ideally within consumer internet, fundraising, or impact-focused organizations.
• Skills in relationship management, negotiation, and stakeholder coordination to build and maintain strong partnerships with influencers and agencies.
• Ability to plan and oversee content calendars, collaborate with creative teams, and provide clear briefs for influencer content aligned with brand guidelines.
• Analytical skills to track performance metrics, interpret data, prepare reports, and optimize campaigns based on insights.
• Strong written and verbal communication skills, with attention to detail and the ability to present ideas and results clearly.
• Familiarity with major social media platforms (e.g., Instagram, YouTube, Facebook, Twitter, LinkedIn) and influencer discovery tools or platforms.
• Demonstrated interest in social impact, healthcare access, fundraising, or nonprofit initiatives.
• Bachelor's degree in Marketing, Communications, Media, Business, or a related field; prior experience in influencer or digital marketing roles is preferred.
• Ability to work collaboratively in a fast-paced environment in Mumbai and manage multiple projects and deadlines.