Role Overview
This role owns end-to-end influencer operations across Earthful's three biggest content engines — influencer marketing, the nano-creator community, and brand campaigns. You're the single point of accountability for delivery: from sourcing and negotiation, through shoot coordination, to content going live on time. You'll work closely with the Creative Strategist, video editors, and external agencies.
What You'll Own
Project A: Influencer Marketing (15+ influencers/month)
- Source and reach out to influencers matching Earthful's target persona — women 40+ wellness, credibility-led creators, doctors/nutritionists
- Negotiate rates, deliverables, usage rights, and timelines end to end
- Maintain the influencer database — rate cards, past performance, relationship notes
- Coordinate shoot logistics — scheduling, script/prop delivery, location booking
- Coordinate on-ground or remote to make sure script and visual direction are followed on shoot day
- Collect and organize raw footage for editing handoff
- Own delivery end to end — track every script from brief to shoot to edit to posting, and be the single point of accountability so nothing slips
- Ensure every influencer deliverable is met — posts, formats, usage terms, deadlines — as agreed in negotiation
- Chase posting dates, confirm links/screenshots, and flag delays before they become a problem
Project B: Digital Creator Community (4 competitions/month, 100+ nano creators)
- Onboard creators into the WhatsApp community via Instagram ads and direct DMs
- Manage the WhatsApp group — brief creators on the month's competitions/content asks, answer queries, keep engagement active
- Get content approvals for creator submissions meant to go live as ads
- Coordinate award decisions with the Creative Strategist
- Ensure smooth, on-time creator payments, working with an intern/executive on processing
- Track participation and submission compliance across the community
Project C: Brand Campaigns + PR Amplification (1 campaign / 2 months)
- Coordinate offline events — venue, vendor, logistics, on-ground execution
- Coordinate the 2–3 influencers and nano creators per campaign, via creator agencies — outreach, negotiation, briefing, shoot-day coordination
- Liaise with PR, event, and production agencies on timelines
- Support PR/media outreach logistics — assets, certification conversations with doctor associations
Recurring Across All 3 Projects
- Maintain a single coordination calendar so influencer shoots, competitions, and campaign events never clash
- Act as the operational bridge between the Creative Strategist (content/strategy) and external parties — influencers, agencies, creators
What We're Looking For
- Experience in influencer marketing operations — sourcing, negotiation, and campaign coordination
- Strong negotiation skills — comfortable discussing rates and usage rights directly with influencers or their managers
- Highly organized — able to track dozens of moving pieces (scripts, shoots, posting dates) without dropping any
- Comfortable managing a large creator community (100+) via WhatsApp
- Experience coordinating offline events or on-ground activations is a plus
- Clear, proactive communicator — flags risk before it becomes a problem, not after
- Based in or willing to work in-office in Mumbai
Be a part of Earthful's Family!
@www.instagram.com/earthful.me/ @www.linkedin.com/company/earthfulme/
About Earthful
Earthful is a VC-funded FMCG brand building India's most trusted clean-label wellness products. We were recently featured on Shark Tank India and have raised a Pre-Series A round led by V3 Ventures and Fireside Ventures.
The founders (Sudha Gogineni and Veda Gogineni) are graduates from IIT Kharagpur and ISB with a multitude of experience across multinational companies & startups, such as Uber, Meesho, Deutsche Bank, ITC.
Earthful is a fast-growing startup, offering high ownership and the opportunity to work closely with the founders. We are looking for a candidate who is passionate about scaling a startup!
