Influencer Marketing Manager

Influencer Marketing Manager

This role at MOSAIC Wellness is for an Influencer Marketing Manager who deeply understands why certain creators resonate and how to build hype and engagement. Your mission will be to find the right creators, keep them motivated, and ensure they consistently deliver compelling content. This position is all about building strong relationships, strategic matchmaking, and fostering a community where creators feel part of something significant.

Key Responsibilities

• Creator Sourcing & Onboarding: Scout, vet, and recruit creators who genuinely align with our brand and product strategy.
• Outreach Optimization: Develop and optimize outreach channels, creator segments, and engagement strategies to fuel community growth and conversions.
• Relationship Management: Act as the primary point of contact for creators, helping them understand our products, brainstorm content, and stay engaged through regular calls.
• Deal Negotiation: Negotiate deals, ensuring creators receive necessary samples, fair rates, and creative freedom.
• Retention & Engagement: Match influencers with suitable products and build retention programs, including rewards, exclusive perks, and other initiatives to make them feel valued.
• Trend Spotting & Innovation: Identify trends and new ideas in the creator space to help shape future products and campaigns.

Qualifications

• Strong understanding of the creator economy and what motivates influencers.
• Exceptional relationship-building skills, capable of transforming casual creators into loyal brand advocates.
• Analytical mindset with a passion for optimizing strategies based on performance data.
• Proven negotiation skills, adept at closing deals while maintaining positive relationships.
• Long-term strategic thinker, capable of fostering sustained community engagement beyond one-off collaborations.
• Resilient and adaptable, skilled at problem-solving on the fly in dynamic environments.