Job Title: Influencer Marketing Manager
Job Summary
We are seeking a creative and results-driven Influencer Marketing Executive to plan, execute, and manage influencer campaigns that increase brand awareness, engagement, and sales. The ideal candidate has strong relationship-building skills, understands social media trends, and can turn influencer collaborations into measurable business results.
Key Responsibilities
- Identify, research, and onboard relevant influencers, creators, and KOLs across social media platforms
- Plan and execute influencer marketing campaigns from concept to completion
- Build and maintain long-term relationships with influencers and talent agencies
- Negotiate contracts, deliverables, timelines, and compensation
- Coordinate content creation to ensure brand alignment and campaign objectives
- Track and analyze campaign performance (reach, engagement, conversions, ROI)
- Manage influencer budgets and ensure cost-effective campaigns
- Stay updated on influencer marketing trends, platforms, and best practices
- Ensure compliance with brand guidelines and advertising regulations
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- Proven experience in influencer marketing or social media marketing
- Strong knowledge of platforms such as Instagram, TikTok, YouTube, and X
- Excellent communication and negotiation skills
- Ability to manage multiple campaigns simultaneously
- Analytical mindset with experience using performance metrics and tools
- Creativity, attention to detail, and strong organizational skills
Preferred Qualifications
- Experience working with influencer marketing platforms or CRM tools
- Knowledge of paid social media and affiliate marketing
- Experience in e-commerce, fashion, beauty, tech, or lifestyle brands
- Understanding of content trends, short-form video, and live streaming
Key Performance Indicators (KPIs)
- Campaign reach and engagement rates
- Cost per engagement / acquisition
- Influencer content quality and brand alignment
- Conversion and sales impact
- Influencer retention and relationship quality
Why Join Us
- Opportunity to work with top creators and emerging talent
- Fast-paced, creative work environment
- Career growth in a rapidly expanding marketing field
