Influencer Marketing Manager

JD FOR INFLUENCER MARKETING EXECUTIVE

About ADSTA

At ADSTA, we help fashion, lifestyle, and retail brands scale their visibility and revenue through strategic influencer marketing, Meta ads, Google ads and high-performance social media campaigns.

We've powered footfall-driving campaigns for India's top exhibitions and fashion events.

Key Responsibilities

• Identify, shortlist, and onboard relevant influencers across Instagram, YouTube, and other platforms

• Plan and execute influencer campaigns as per marketing objectives and timelines

• Coordinate with influencers for content briefs, deliverables, posting schedules, and approvals

• Negotiate commercials and manage influencer contracts and payouts

• Track campaign performance (reach, engagement, conversions, etc.)

• Maintain influencer databases and campaign trackers

• Coordinate with internal teams (creative, performance, client servicing)

• Ensure brand guidelines and campaign messaging are followed correctly

• Handle influencer follow-ups, reporting, and post-campaign analysis

Requirements & Skills

• 1–3 years of experience in Influencer Marketing

• Strong understanding of social media platforms & influencer ecosystem

• Good communication and negotiation skills

• Ability to manage multiple campaigns simultaneously

• Experience with campaign reporting and performance metrics

• Well-organized, detail-oriented, and deadline-driven

• Comfortable working in a fast-paced agency environment

Good to Have

• Experience working with events, lifestyle, fashion, or entertainment brands

• Existing influencer network

• Basic understanding of paid collaborations and performance marketing

• Familiarity with tools like influencer platforms, Excel/Sheets, CRM