Company Description
MAY & CO. crafts high-quality, small-batch cocktail mixers using fresh, locally sourced, real ingredients. Our mission is to simplify the art of making cocktails, so anyone can create delicious, authentic drink experiences at home. We believe in transparency and quality- our mixers contain no artificial flavours, only honest ingredients sourced from local farms with a legacy of excellence.
Role Description
We're looking for an intern who will own both influencer outreach and content strategy, playing a key role in shaping how MAY & CO. shows up through creator collaborations.
This role sits at the intersection of influencer marketing and content creation; you will not only identify and manage the right creators, but also work actively on content ideation, scripting, and creative direction to ensure every collaboration aligns with our brand aesthetic and drives meaningful engagement.
Key Responsibities
- Influencer Research & Outreach
- Identify and shortlist relevant creators (nano to mid-tier) aligned with our brand aesthetic and target audience
- Conduct personalized outreach via DMs and email
- Maintain a structured database of creators and track conversations
- Follow up consistently to improve conversion rates
- Content Ideation & Creative Direction
- Develop content angles, hooks, and concepts tailored for each creator
- Suggest reel ideas, story formats, and talking points
- Translate brand goals into clear, creator-friendly briefs
- Ensure content feels organic while still meeting brand objectives
- Scripting & Brief Creation
- Write light scripts, shot ideas, and content flows for creators
- Create easy-to-follow briefs including:
- Key messaging
- Visual direction
- Do's and don'ts
- Adapt scripts based on creator style (not one-size-fits-all)
- Campaign Coordination
- Manage end-to-end execution of influencer collaborations
- Coordinate product dispatch and timelines
- Track deliverables and ensure timely posting
- Maintain communication with creators throughout the campaign
- Content Review & Quality Control
- Review creator content before posting (where applicable)
- Provide feedback to ensure alignment with brand tone and quality
- Ensure consistency in visual identity and messaging
- Performance Tracking & Insights
- Track performance metrics (views, saves, engagement, etc.)
- Identify what content formats and creators perform best
- Share weekly insights and recommendations to improve future campaigns
- Trend & Market Research
- Stay updated on Instagram and creator trends
- Identify emerging content formats, hooks, and storytelling styles
- Analyze competitor and category content to inform strategy
Skills & Requirements
- Must-Have
- Strong understanding of Instagram (especially Reels & creator content)
- Good writing skills (for DMs, briefs, and light scripting)
- Ability to think creatively and generate content ideas
- Organized and detail-oriented (comfortable with Google Sheets/Notion)
- Good communication and follow-up skills
- Nice-to-Have
- Prior experience with influencer marketing or content creation
- Basic understanding of what makes content perform (hooks, retention, relatability)
- Aesthetic sense aligned with modern, clean, lifestyle brands
- Experience creating content (personal page, UGC, etc.)
- What You'll Gain
- Hands-on experience in influencer marketing and brand building
- Exposure to real campaigns and creator collaborations
- Opportunity to shape content strategy, not just execute tasks
- A strong portfolio of campaigns and creative work
This Role Is For Someone Who
- Enjoys both strategy and execution
- Has an instinct for what good content looks like
- Can balance creativity with structure and follow-through
If This Is You, Please Share
- Your resume
- Links to any content/pages you've worked on
- 23 Instagram creators you think would be a great fit for MAY & CO., and why
- 1 content idea you would suggest for our brand
About Company: MAY & CO. is a beverage manufacturing & retail company with a deep love and appreciation for craft cocktails. Our syrups & shrubs are artisanal & handcrafted in small batches using high-quality ingredients. Our aim is to elevate the cocktail experience for an individual- be it at a bar or at home. Our design approach is bold yet minimalistic with a pop of color & quirk.
We are a start-up based out of New Delhi with an enthusiastic young team & are building an exciting brand that will take over the domestic & International markets in the times to come. With the exceptional response & accolades on our products and branding, we are in the midst of transitioning from start-up to scale-up.
