About the Role
We are looking for a proactive and detail-oriented Influencer Marketing Executive to join our team. The ideal candidate should have a strong understanding of social media trends, influencer ecosystems, and campaign execution. You will be responsible for identifying relevant creators, managing influencer communication, supporting campaign execution, and tracking performance metrics to ensure successful influencer campaigns.
Key Responsibilities
Influencer Discovery & Outreach
- Scout and identify relevant influencers/creators across platforms like Instagram, YouTube, and other social media channels based on campaign objectives.
- Build and maintain an influencer database with creator details, engagement metrics, audience insights, and past collaborations.
- Reach out to influencers, initiate conversations, negotiate commercials, and manage creator relationships.
- Stay updated on emerging creators, social media trends, content formats, and platform changes.
Campaign Management & Execution
- Support end-to-end execution of influencer marketing campaigns from planning to completion.
- Coordinate with influencers, agencies, internal teams, for smooth campaign delivery.
- Share campaign briefs, timelines, guidelines, and ensure creators deliver content as per brand requirements.
- Track deliverables, content approvals, posting schedules, and campaign timelines.
- Ensure timely follow-ups with creators for content submissions, revisions, and live posts.
Reporting & Analytics
- Track influencer campaign performance including reach, impressions, engagement rate, views, clicks, and other relevant KPIs.
- Collect campaign insights, screenshots, Prepare campaign reports and share insights on influencer performance and content learnings.
- Analyse content performance and identify what works best in terms of hooks, formats, creators, and audience engagement.
- Maintain campaign trackers and documentation.
Coordination & Operations
- Manage influencer gifting/PR campaigns including creator lists, logistics, and tracking.
- Coordinate with internal teams for payments, product dispatches, and campaign requirements.
- Maintain strong relationships with influencers and ensure a positive creator experience.
Required Skills & Qualifications
- 2+ years of experience in influencer marketing, digital marketing, social media, or related fields.
- Strong understanding of Instagram, Reels, YouTube, and creator content trends.
- Good communication and negotiation skills.
- Strong organisational and multitasking abilities with attention to detail.
- Ability to manage multiple campaigns and deadlines simultaneously.
- Basic understanding of influencer metrics (reach, engagement rate, views, CPM, etc.).
- Proficiency in Excel/Google Sheets and reporting tools.
Preferred Skills
- Experience working with beauty, lifestyle, fashion, or FMCG brands is a plus.
- Understanding of creator content strategy and social media algorithms.
- Interest in identifying trends and viral content formats.
Location: Worli, Mumbai (Next to Acharya Atre Chowk Metro Station, Aqua Line)
Working Days: 5 Days a Week + 1 Working Saturday (3rd Saturday of Every Month)
