Job Description
Brand: Sotrue
Location: Sector 6, Noida (In-Office)
Role: Influencer Marketing Executive
About Us
Sotrue is India's first glow-first beauty brand, reimagining glow not just as a finish, but as a feeling. We create effortless, everyday skincaremakeup hybrids designed for Indian skin tones, climates and lifestyles.
Built for the women of Bharat who want glow they can trust, we combine high-performance formulas, inclusive shades and relatable storytelling to make beauty simple, aspirational, and accessible.
With a strong presence across D2C, marketplaces, and quick commerce, we're scaling fast - on track to power Sotrue's vision of 100 Cr ARR by 2026.
Leadership Team: Consists of well-established professionals from Bain & Co. & KPMG.
Role Overview
We are looking for an Influencer Marketing Executive to drive influencer-led initiatives for Sotrue. The ideal candidate will be a creative, detail-oriented professional with a solid understanding of influencer ecosystems in the female beauty, skincare, and grooming space. This role involves managing influencer collaborations and campaigns end-to-end to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.
Key Responsibilities
- Build and execute influencer marketing strategies tailored to Sotrue's beauty, skincare, & grooming categories.
- Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
- Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
- Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
- Negotiate contracts, manage budgets, and ensure timely deliverables.
- Monitor campaign performance, generate insights, and optimize future initiatives.
- Stay updated with trends in the beauty & personal care influencer space to keep Sotrue ahead of the curve.
- Maintain a structured influencer database with performance metrics.
Qualifications
- 23 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.
- Proven track record of managing impactful influencer campaigns.
- Strong understanding of content marketing, creator trends, and Instagram-first strategies.
- Excellent communication, relationship-building, and negotiation skills.
- Familiarity with influencer tools and campaign analytics.
- Ability to thrive in a fast-paced, high-growth startup environment.
- Maintain professionalism, punctuality, and accountability at all times. Communicate respectfully and follow all deadlines, policies, and reporting structures.
- No tolerance will be given to unprofessional behavior, lack of discipline, or negative attitude in the workplace.
What's in it for you
- Lead and scale influencer marketing for one of India's emerging beauty brands.
- Direct collaboration with a high-caliber leadership team.
- Ownership of strategy & execution in a high-impact role.
- Fast-track growth opportunities in the booming D2C personal care space.
- A creative, dynamic, and ambitious culture.
- Competitive salary & benefits.
