Influencer Marketing - Executive (Mohali Location)

Designation: Executive - Content Marketing

Total Years of Experience: 1-2 years

Location: Mohali (Work from office)

Roles & Responsibilities:

1. Build and maintain constructive and sustainable relationships with influencer,

monitor event calendar and coordinate ongoing campaigns

2. Identify influencer for brand campaigns and programs that maximize ROI and

achieve campaign KPIs.

3. Influencer outreach, negotiation and contracting to ensure an optimal outcome

for the brand.

4. Proofread and oversee influencer generated content to ensure we

stick to campaign timelines and deliverables.

5. Compile, analyse and asses the performance of influencer marketing

campaigns for strategic decisions and improvements.

6. Sharing daily updates in client groups about the ongoing campaigns

7. Identifying and keeping a tab on all new projects in the industry and maintain

the record of the same.

8. Research and identify relevant influencers in new and existing markets.

9. Ensure a flawless experience between influencers and the brand.

10. Report on influencer performance on a weekly/monthly basis.

11. Keepup to date with our competitors latest influencer marketing activity.

12. Track and log influencer coverage on social media platforms.

13. Maintaining the creative inflow in all campaigns executed.

Desired Skillset:

• Proven experience in Influencer Marketing
• Decent knowledge of various short format apps and platforms content patterns and algorithms
• Strong analytical and data interpretation skills.
• Excellent negotiation skills
• Proven pressure handling skills
• Creative thinking and ability to identify new trends
• Good knowledge of PPTs and excel sheets