Influencer marketing executive

(Vitagoli Women's Wellness Brand)

Location: Delhi Naraina

Experience: 24 Years (Beauty / Wellness / D2C Preferred)

Role Overview

We are looking for a hands-on Influencer Marketing Executive who can identify, coordinate, and manage influencer collaborations end-to-end. This role is execution-focused but requires strong understanding of engagement, brand tone, and basic performance metrics.

You will work closely with:

Social Media Manager

Performance Marketing Team

Copywriter & Creative Team

Key Responsibilities

1. Influencer Discovery & Outreach

Identify relevant micro & mid-level influencers (Instagram / YouTube)

Research engagement authenticity (not just followers)

Initiate outreach & manage communication

2 Campaign Coordination

Brief influencers clearly (deliverables, messaging, timelines)

Ensure content aligns with brand voice (Shine From Within)

Track posting schedules & approvals

3 UGC Pipeline

Build a pool of relatable women creators

Coordinate product dispatch & follow-ups

Collect raw content for ads & organic use

4 Reporting & Tracking

Track metrics: Reach, Saves, Shares, Engagement Rate

Monitor coupon codes / affiliate performance

Maintain influencer tracker sheet

Must Have

Strong knowledge of Instagram & reel trends

Understanding of influencer pricing & negotiation basics

Familiarity with social media tools

Basic knowledge of engagement metrics & ROI

Good communication & coordination skills

Do Not Apply If

You only focus on follower count

You don't trackresults

You frequently switch jobs

You lack understanding of wellness/beauty audience

KPIs

Cost per influencer collaboration

Engagement rate per campaign

UGC content output per month

Influencer-driven traffic & conversions