Influencer marketing executive

(Vitagoli Women's Wellness Brand)

Location: Delhi Naraina

Experience: 2–4 Years (Beauty / Wellness / D2C Preferred)

Role Overview

We are looking for a hands-on Influencer Marketing Executive who can identify, coordinate, and manage influencer collaborations end-to-end. This role is execution-focused but requires strong understanding of engagement, brand tone, and basic performance metrics.

You will work closely with:

• Social Media Manager

• Performance Marketing Team

• Copywriter & Creative Team

Key Responsibilities

1. •Influencer Discovery & Outreach

• Identify relevant micro & mid-level influencers (Instagram / YouTube)

• Research engagement authenticity (not just followers)

• Initiate outreach & manage communication

2 Campaign Coordination

• Brief influencers clearly (deliverables, messaging, timelines)

• Ensure content aligns with brand voice (Shine From Within)

• Track posting schedules & approvals

3 UGC Pipeline

• Build a pool of relatable women creators

• Coordinate product dispatch & follow-ups

• Collect raw content for ads & organic use

4 Reporting & Tracking

• Track metrics: Reach, Saves, Shares, Engagement Rate

• Monitor coupon codes / affiliate performance

• Maintain influencer tracker sheet

Must Have

• Strong knowledge of Instagram & reel trends

• Understanding of influencer pricing & negotiation basics

• Familiarity with social media tools

• Basic knowledge of engagement metrics & ROI

• Good communication & coordination skills

Do Not Apply If

• You only focus on follower count

• You don't trackresults

• You frequently switch jobs

• You lack understanding of wellness/beauty audience

KPIs

• Cost per influencer collaboration

• Engagement rate per campaign

• UGC content output per month

• Influencer-driven traffic & conversions