About The Formularx:
The Formularx is a leading dermocosmetic skincare brand focussed on barrier care for sensitive skin. Our mission is to deliver skincare solutions that prioritize efficacy, safety, and inclusivity. Join our dynamic team and play a pivotal role in amplifying our brand presence through influencer collaborations and digital storytelling.
Key Responsibilities:
Develop Influencer Strategy:
- Craft and implement influencer marketing strategies aligned with brand objectives to drive awareness, engagement, and sales.
Identify and Onboard Influencers:
- Research, identify, and onboard relevant influencers, dermatologists, and content creators across Instagram, YouTube, and other platforms who resonate with our brand ethos and target audience.
Campaign Management:
- Plan and execute influencer campaigns for new product launches, promotions, and awareness initiatives.
- Create detailed campaign briefs, setting clear deliverables, deadlines, and KPIs.
- Oversee content creation to ensure alignment with brand messaging, scientific accuracy, and target audience needs.
Relationship Building:
- Build and nurture long-term relationships with influencers to foster loyalty and advocacy.
- Serve as the primary point of contact for influencers, ensuring seamless communication and issue resolution.
Performance Analysis:
- Track and analyze campaign performance using tools like Google Analytics, influencer platforms, and social media insights.
- Prepare detailed reports on ROI, engagement rates, and other metrics, along with recommendations for optimization.
Stay Updated on Trends:
- Monitor industry trends, competitor activities, and emerging platforms to keep The Formularx at the forefront of influencer marketing.
Budget Management:
- Strategically allocate budgets for influencer collaborations, ensuring maximum ROI while staying within financial guidelines.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Strong understanding of social media platforms and influencer marketing trends.
- Proven experience in managing influencer campaigns end-to-end.
- Exceptional communication and negotiation skills.
- Proficiency in influencer marketing and analytical tools.
- Passion for skincare and beauty industry is a plus!
- 1-2 years of experience in influencer marketing.
Preferred Skills:
- Knowledge of analytics platforms like Google Analytics, and influencer marketing tools.
- Ability to identify high-performing influencers and build authentic partnerships.
- Creative mindset with a keen eye for content quality and brand alignment.
