Influencer Marketing Executive

Influencer Marketing Executive

Job Overview: As an Influencer Marketing Executive at GrowthStudioz, you will play a key role in shaping creative, high-performing influencer campaigns for D2C brands. This role combines strategy, coordination, and creative thinking where you'll not only manage influencer collaborations but also contribute original ideas, campaign concepts, and UGC-style content scripts that drive engagement and conversions.

Description of Role -

Your primary responsibilities will include:

Research and identify influencers that align with brand goals, audience, and tone.

Ideate fresh influencer campaign concepts and storylines aligned with the brand's marketing objectives.

Write UGC-style video scripts, campaign copies, and influencer briefs that feel authentic and conversion-driven.

Bring in new creative ideas for the conversion campaigns.

Coordinate with influencers to ensure content matches brand messaging and campaign goals.

Reach out, negotiate terms, and manage influencer collaborations end-to-end.

Monitor campaign performance and analyze results to optimize future collaborations.

Stay on top of platform trends, viral content formats, and emerging influencers.

Required Profile:

We are looking for an energetic and enthusiastic candidate with an interest in influencer marketing, social media trends, advertising and content creation.

. Creative Thinking: Strong sense of storytelling, visual thinking, and understanding of what makes content relatable and shareable.

. Copywriting & Ideation: Ability to write engaging copy and video scripts for the UGC campaigns and conversion campaigns

Communication Skills: Excellent written and verbal communication to manage influencer coordination and cross-team updates.

Task Management: Ability to prioritize tasks effectively and manage multiple projects at once.

Up-to-date on Trends: Knowledge of social media trends and industry best practices is an added advantage.

Collaboration: Comfortable working closely with internal teams, clients, and external stakeholders to ensure deadlines are met and project execution is smooth.

Attention to Detail: The candidate must be highly organized with a focus on tracking task completion and ensuring accountability within teams.

About Us

At GrowthStudioz, we pride ourselves on our track record of driving some of India's largest D2C brands.

Our focus is on creating impactful digital strategies that drive revenue growth for our clients. We believe in fostering a collaborative team environment, where creativity meets efficiency. Our unique culture and exceptional incentive programs set us apart.

We are based in the vibrant city of Kolkata.

What We Offer

1. Platform and Resources to work with some of India's most loved D2C brands

2. A culture that will remind you of a sports team and not a corporate job

3. Opportunities for professional growth in a supportive team

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