Influencer Marketing Executive

Role: Influencer Marketing Executive

Location: Bengaluru

Experience: 1 - 2 years

Industry preference: Lifestyle / Fashion / Home Decor / Beauty / D2C Brands

Work mode: Bangalore-based or open to relocating

About the role

We're looking for an Influencer Marketing Executive to join our team.

This is a hands-on role for someone who enjoys working with creators, understands social media trends, and wants to be involved in the entire influencer marketing lifecycle - from finding the right creators and developing campaigns to taking them live, tracking performance, and building long-term relationships.

You'll work closely with internal teams, creators, talent managers, and external vendors to ensure campaigns are executed smoothly, while also bringing fresh ideas, trends, and content formats to the table.

What you'll do

• Creator Discovery: Scout, shortlist, and evaluate creators based on campaign objectives, audience, content, and brand fit.
• Campaign Management: Manage influencer campaigns end-to-end - from creator hunting and briefing to execution, go-live, and reporting.
• Content & Campaigns: Create clear, creator-friendly briefs and contribute to campaign concepts, hooks, and content ideas.
• Campaign Operations: Manage timelines, deliverables, campaign coordination, and performance tracking.
• Creator Relationships: Build and maintain strong relationships with creators, talent managers, and external vendors.
• Cross-functional Collaboration: Work closely with Performance, Creative, Design, Product, and other internal teams to deliver campaign requirements.
• Trends & Content: Stay updated on social media trends, emerging creators, and content formats to bring fresh ideas to campaigns.

What we're looking for

• 1 - 2 years of experience in Influencer Marketing, preferably on the brand side.
• Brand-side experience is preferred.
• Experience in lifestyle, fashion, home decor, beauty, D2C, or other consumer-facing brands is a plus.
• Strong understanding of Instagram, creators, content formats, and social media trends.
• A good eye for identifying creators who are a genuine fit for a brand beyond just follower count.
• Strong communication and relationship-building skills.
• Comfortable managing multiple stakeholders and campaigns simultaneously.
• Ability to think creatively and contribute to campaign ideas, hooks, and content narratives.
• Comfortable with Excel/Google Sheets, campaign reporting, and working with data.