Influencer Marketing Coordinator

JOB DESCRIPTION

Influencer Marketing Executive Retail & Marketplaces

Role Overview

We are looking for a dynamic and execution-focused Influencer Marketing Executive who

will be responsible for planning and executing influencer collaborations across upcoming

store launches, on-ground influencer events, and digital platforms. The role will focus on

driving high video views, reshares, content virality, and generating authentic customer

reviews on Amazon and Myntra.

Key Responsibilities

Influencer Marketing & Creator Management

Identify, onboard, and manage nano, micro, and mid-tier influencers relevant to kids,

parenting, fashion, and lifestyle categories.

Build and maintain a city-wise influencer database aligned with upcoming store locations.

Coordinate influencer briefs, content requirements, timelines, and deliverables.

Ensure timely posting with correct tags, hashtags, captions, and brand messaging.

Influencer Events & Store Launch Activations

Plan and execute influencer-led activities for new store launches and retail events.

Coordinate influencer store visits, walk-through reels, try-on videos, and family-centric

content.

Manage influencer schedules, follow-ups, and post-event content collection.

Work closely with retail, offline marketing, and internal teams for smooth execution.

Video Performance, Views & Virality

Drive maximum reach, views, shares, saves, and engagement on influencer content.

Track reel and video performance metrics and optimize campaigns accordingly.

Stay updated with content trends and platform best practices.

Marketplace Reviews Amazon & Myntra

Execute influencer-led and customer-focused strategies to generate authentic reviews.

Coordinate review generation post-purchase while ensuring platform compliance.

Track review count, ratings, and quality regularly.

Reporting & Performance Tracking

Maintain trackers for influencer collaborations, costs, deliverables, and results.

Prepare weekly and monthly performance reports.

Optimize influencer partnerships based on ROI.

Required Skills & Experience

1.54 years of experience in Influencer Marketing or Creator Marketing.

Strong experience with Instagram and YouTube creators.

Excellent coordination and execution skills.

Understanding of short-form video trends and analytics.

Experience in review management preferred.