Influencer Marketing Coordinator

Job description

Company Description

ntelliquo is a multi-genre agency that works with leading brands and has a portfolio of vibrant start-ups to represent. We are looking for various positions to fill for an exciting and growing portfolio of brands, where you will get a 360-degree experience in all the facets of Public Relations.

We are seeking well-qualified Marketing resources with a strong command of Influencer marketing with knowledge about social media (Reels, AI, and canva etc)

Key Responsibilities

Influencer Identification and Outreach:

Research and identify potential influencers across various platforms whose audience and values align with the brand's objectives and target market.

Strategy & Campaign Development:

Develop creative, data-driven influencer marketing strategies and campaigns that meet specific client goals, ensuring integration with broader PR initiatives.

Logistics and Management:

Coordinate all aspects of influencer partnerships, including campaign briefs, content guidelines, timelines, product gifting, event participation, and payments.

Relationship Building:

Build and nurture strong, authentic relationships with influencers, talent agencies, and stylists to foster long-term partnerships.

Content and Compliance:

Draft creative briefs, monitor content for brand alignment and compliance with campaign guidelines, and manage product placement logistics.

Performance Tracking and Reporting:

Track key performance indicators (KPIs), analyze campaign effectiveness and ROI, and provide actionable insights and regular reports to stakeholders.

Cross-functional Collaboration:

Work closely with internal PR, marketing, and creative teams to ensure seamless execution of campaigns and to align influencer efforts with overall business objectives.

Trend Monitoring:

Stay up-to-date on emerging influencer marketing trends, industry best practices, and competitor activities to inform strategy and identify new opportunities.

Required Skills and Qualifications

Experience:

Proven experience in influencer marketing, PR, celebrity management, or a related field.

Communication & Negotiation:

Excellent written and verbal communication, interpersonal, and negotiation skills.

• Please send resumes to [Confidential Information].