Influencer Marketing Associate

Role Overview

The Brand Communication Executive will own influencer marketing and external brand communications end-to-end. This role involves building and executing influencer strategies, managing creator partnerships, and coordinating closely with internal teams, sourcing, and external PR/marketing agencies.

Key Responsibilities:

Influencer Marketing & Strategy

• Develop and execute influencer marketing strategies aligned with brand goals and target audience
• Identify relevant creators across platforms like Instagram, YouTube, and emerging channels
• Build a structured pipeline of influencers across nano, micro, and macro tiers

Influencer Onboarding & Relationship Management

• Reach out, negotiate, and onboard influencers for campaigns and long-term collaborations
• Act as the primary point of contact for influencer communication
• Build and maintain strong, long-term creator relationships.

Campaign Planning & Execution

• Own end-to-end execution of influencer campaigns—from brief to delivery
• Ensure influencers clearly understand deliverables, timelines, and brand guidelines
• Coordinate content timelines, approvals, and publishing schedules

Agency Coordination

• Build and manage strong relationships with PR agencies, marketing agencies, and external partners to drive consistent brand messaging
• Develop and maintain relationships with PR editors, media contacts, and publication networks to support brand visibility and coverage

Performance Tracking & Reporting

• Monitor campaign performance using key metrics (reach, engagement, CTR, conversions)
• Share regular reports and actionable insights to optimize campaigns

Trend & Market Awareness

• Stay updated on influencer trends, platform changes, and content formats
• Continuously bring new ideas for collaborations and campaigns

Key Skills & Competencies:

• Strong communication and negotiation skills
• Deep understanding of social media and influencer ecosystem
• Creative thinking with a strong sense of brand storytelling
• Data-driven mindset with ability to analyze campaign performance
• Strong project management and organizational skills
• Ability to manage multiple campaigns simultaneously
• High ownership and attention to detail

Preferred Qualifications:

• Bachelor's degree in Marketing, Communication, or related field
• 1–4 years of experience in influencer marketing, brand communication, or similar roles
• Experience working with PR agencies, creators, or D2C brands is a plus
• Familiarity with influencer tools and analytics platforms

What We Offer:

• End-to-end ownership of influencer and brand communication strategy
• Fast-paced, high-learning environment
• Opportunity to work closely with founders and core marketing team
• Creative freedom to experiment and build impactful campaigns
• Competitive compensation

About the Company:

The Formularx is a science-led dermocosmetic brand built on skin barrier science, founded by scientists. We build high-efficacy, gentle skincare solutions trusted by dermatologists and designed for sensitive and problem-prone skin. Our focus is on creating high-impact, science-backed communication and building a brand that resonates with today's consumers.

Location: Noida

Employment Type: Full-time

Job Types: Full-time, Permanent

Work Location: In person