Influencer Marketing Associate

Job Title: Influencer Marketing Associate

Company: Kheewa Incorporation

Department: Influencer Marketing / Digital Marketing

Employment Type: Full-Time

Work Mode: Work from Home

Location: Virtual

Experience: 0–3 Years

Contact:9872577500

About the Job

Kheewa Incorporation is looking for a creative, organized, and result-oriented Influencer Marketing Associate to support the planning and execution of influencer and creator marketing campaigns.

The candidate will be responsible for finding and coordinating with influencers and content creators, maintaining creator databases, supporting campaign execution, managing communication and follow-ups, tracking deliverables, and monitoring campaign performance.

This role is ideal for someone who understands social media, enjoys discovering new creators, communicates confidently, and wants to build a career in the growing creator economy.

Key Responsibilities1. Influencer & Creator Research

• Research influencers and content creators across Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms.
• Identify creators based on niche, location, audience, followers, engagement, content quality, and campaign requirements.
• Identify nano-influencers, micro-influencers, UGC creators, regional creators, and niche creators.
• Maintain and continuously expand the company's influencer database.
• Research emerging creators and new creator communities.

2. Influencer Outreach

• Contact influencers through Instagram DM, WhatsApp, email, phone, and other communication channels.
• Introduce collaboration opportunities and explain campaign requirements.
• Communicate campaign objectives, deliverables, timelines, and basic commercial terms.
• Maintain systematic follow-ups with interested and potential creators.
• Maintain professional relationships throughout the communication process.

3. Influencer Onboarding

• Coordinate the onboarding of suitable influencers and creators.
• Collect required creator information and profile details.
• Explain campaign processes, guidelines, deliverables, and timelines.
• Update creator status in the company's CRM/database.
• Coordinate with the Influencer Marketing Manager for creator activation.

4. Campaign Coordination

• Support the execution of influencer marketing campaigns from planning to completion.
• Shortlist suitable creators according to campaign requirements.
• Coordinate content briefs and campaign instructions.
• Track content submission, approvals, publishing dates, links, coupon codes, and other deliverables.
• Follow up with creators to ensure timely completion of campaign activities.

5. Creator Relationship Management

• Build positive and professional relationships with influencers.
• Maintain regular communication with active creators.
• Identify high-performing creators for repeat campaigns.
• Maintain records of previous collaborations and creator performance.
• Support long-term creator partnerships.

6. Content & Campaign Support

• Assist in developing influencer campaign ideas and content concepts.
• Help prepare creator briefs, campaign messages, scripts, and content guidelines.
• Monitor whether influencer content follows campaign requirements.
• Coordinate with the creative and marketing teams for campaign assets.

7. Campaign Performance Tracking

Track important campaign metrics such as:

• Influencers contacted
• Influencers onboarded
• Content published
• Reach
• Impressions
• Views
• Engagement
• Engagement rate
• Clicks
• Leads
• Registrations
• Sales/conversions
• Cost per lead/acquisition
• Revenue generated

Share campaign observations with the reporting manager.

8. Affiliate & Performance Campaigns

• Support affiliate-based influencer campaigns.
• Coordinate unique links, coupon codes, referral codes, and commission structures.
• Track influencer-generated leads and conversions.
• Identify creators who can generate measurable business results.
• Support performance-based creator programs.

9. Social Media & Trend Research

• Monitor Instagram, YouTube, and other platforms for emerging trends.
• Research trending content formats, creators, hashtags, sounds, and campaign ideas.
• Identify opportunities to use relevant trends for company campaigns.
• Monitor competitor influencer marketing activities.

10. Reporting & Database Management

Maintain accurate records of:

• Creator name
• Social media profile
• Category/niche
• Location
• Followers
• Engagement
• Contact details
• Outreach status
• Follow-up status
• Collaboration status
• Campaign history
• Performance
• Payment/commercial information where applicable

Prepare daily, weekly, and monthly activity reports.

11. AI & Digital Tools

• Use AI tools for influencer research, campaign ideation, content planning, communication, and reporting.
• Use CRM, Google Sheets, social media analytics, and other digital tools for creator management.
• Explore new tools that can improve influencer discovery and campaign efficiency.

Key Performance Indicators (KPIs)

KPIMeasurementCreator ResearchRelevant creators identifiedCreator OutreachCreators contactedResponse RateCreators respondingQualified CreatorsCreators meeting campaign requirementsCreator OnboardingCreators successfully onboardedCampaign ActivationActive creators participatingContent DeliveryCampaign deliverables completedCampaign PerformanceReach, engagement, leads, conversionsFollow-UpTimely follow-up completionDatabase QualityAccuracy and completenessCreator RetentionRepeat creator collaborations

Required Skills

• Good verbal and written communication.
• Strong knowledge of Instagram, YouTube, Facebook, LinkedIn, and social media platforms.
• Good internet research skills.
• Strong follow-up ability.
• Relationship-building skills.
• Good organizational and documentation skills.
• Ability to communicate professionally with influencers.
• Basic understanding of digital marketing and social media marketing.
• Ability to work with targets and deadlines.
• Basic knowledge of Google Sheets/Excel and CRM systems.
• Interest in influencer marketing and the creator economy.

Qualification

• Graduate in Marketing, Business Administration, Mass Communication, Digital Marketing, Media, or a related field is preferred.
• Candidates with strong practical social media and influencer marketing knowledge may also be considered.

Experience

0–3 years of experience in:

• Influencer Marketing
• Creator Marketing
• Social Media Marketing
• Digital Marketing
• Brand Partnerships
• Business Development
• Sales
• Customer Relationship Management

Freshers can also apply if they have strong social media knowledge, communication skills, and genuine interest in influencer marketing.

Ideal Candidate

The ideal candidate should be:

Social-Media Savvy → Research-Oriented → Communicative → Organized → Strong at Follow-Up → Relationship-Focused → Target-Oriented

The candidate should be able to manage the complete creator coordination process:

Research → Shortlist → Approach → Follow-Up → Onboard → Brief → Coordinate → Track → Report

Career Growth

Influencer Marketing Associate → Senior Influencer Marketing Associate → Influencer Marketing Manager → Creator Partnerships Manager → Influencer Marketing Head

How to Apply

Interested candidates can share their updated CV with Kheewa Incorporation.

Contact: 9872577500

Kheewa Incorporation

Building brands, businesses and opportunities through technology, marketing and innovation.