Industry & Sector: Fast-growing HR technology and career development platform operating at the intersection of talent discovery, employer branding, and digital learning. We build tools and campaigns that connect career-minded professionals with high-impact employers across India.
Role Title: Influencer Marketing Specialist (On-site, India)
About The Opportunity
Join a revenue-driven marketing team focused on creator-led growth and employer-brand amplification. This on-site role drives end-to-end influencer campaignsidentifying creators, briefing content, negotiating partnerships, and measuring impact to accelerate user acquisition and brand trust.
Role & Responsibilities
- Source and engage micro-to-macro creators across Instagram, TikTok and YouTube to support demand-generation and employer-brand campaigns.
- Develop clear campaign briefs and creative guidelines aligned to marketing objectives, timelines, and KPIs.
- Manage end-to-end influencer relationships: outreach, negotiation, contracting, content approval, and payment coordination.
- Collaborate with content, performance marketing, and product teams to integrate creator content into paid and organic funnels.
- Track campaign performance using analytics dashboards; measure reach, engagement, conversions and ROI, and recommend optimization actions.
- Maintain a creator roster and campaign calendar; document learnings and scale repeatable processes for faster launches.
Skills & Qualifications
Must-Have
- Influencer Outreach
- Influencer Relationship Management
- Campaign Briefing
- Contract Negotiation
- Instagram
- TikTok
- Google Analytics
- Meta Ads Manager
Preferred
Benefits & Culture Highlights
- On-site, collaborative marketing environment with clear career progression into senior creator or performance roles.
- Data-driven culture: access to analytics tools, campaign budgets, and cross-functional mentorship.
- Hands-on ownership of end-to-end influencer programs that directly impact growth metrics.
Location: On-site India. If you are a proactive creator marketer who combines negotiation skills with performance analytics and a deep understanding of creator ecosystems, apply to join the team and help scale creator-led growth.
Skills: influencer outreach,influencer,instagram,contract negotiation,influencer marketing,google analytics,influencer marketer,campaigns,analytics
