Influencer Marketing Associate- Brand Marketing
Location:Gurugram
Experience:23 years
Industry Preference:FMCG, Lifestyle, Consumer Brands
About Troovy:
Troovy is India's healthy snacks brand co-founded by a 7-year-old. We create snacks imagined by children and trusted by parents, made with millets, dals, grains, veggies, and absolutely zero junk.
If you want to build a brand that brings voices the unheard of the kids while changing the packaged food industry- Welcome to the team.
Role Overview:
We're looking for an Influencer Management Associate to join our Brand Marketing team.
You'll work directly on building the next wave of Troovy's creator-led storytelling from mommy influencers to kid creators to category-based voices.
Your job is to manage influencer relationships end-to-end, deliver high-impact campaigns, and help bring Troovy's mission to life through creators who genuinely love the brand.
What you'll bring to the table:
- Manage and scale Troovy's influencer network across mom creators, food creators, kids creators, lifestyle creators, and micro communities.
- Source, evaluate, onboard, and negotiate with influencers across Instagram, YouTube & Reels-first creators.
- Execute influencer campaigns end-to-end Timelines, approvals, deliverables, payments.
- Work closely with the brand marketing & creative teams to build strong narratives and creative briefs.
- Track performance of influencer content and optimize for reach, engagement & cost efficiency.
- Build relationships with agencies for barter, paid & hybrid collaborations.
- Ensure brand tonality, values, and storytelling stay consistent across all collaborations.
- Identify new formats, trends, and creators that fit Troovy's voice (fun, kid-first, honest).
What we're on a lookout for:
- 23 years of experience in influencer marketing or creator management.
- Experience inFMCG, lifestyle, D2C or consumer brandspreferred.
- Strong understanding of Instagram + YouTube creator ecosystem.
- Excellent people skills must know how to talk, negotiate & maintain relationships.
- Highly organized with great follow-up and execution skills.
- Ability to write strong briefs and evaluate creative output.
- Someone who loves creators, enjoys fast-paced work, and doesn't shy away from big ideas.
Why Troovy
- Work at a brand co-founded by a child creativity guaranteed.
- Build campaigns that genuinely impact kids & parents across India.
- Young, fun, energy-filled team.
- Culture that encourages experimentation, storytelling & zero-junk thinking (in snacks and in creative work).
- Unlimited healthy snacks :)
