Influencer Marketer

Influencer & Creator Performance Manager (D2C – Health & Wellness)

About the Role

We are a fast-growing, performance-driven D2C health & wellness brand where every marketing

initiative is measured by revenue impact.

We are looking for an Influencer & Creator Performance Manager who understands that influencer

marketing is not about vanity metrics, it's about conversions, CAC efficiency, scalable UGC, and long-term revenue contribution.

This role will own influencer-led revenue, UGC production for paid ads, and affiliate growth with clear ROI accountability.

Core Mandate (What You Will Own)

● Influencer-driven revenue contribution

● Cost per acquisition (CPA) from influencer channel

● Cost per content asset (UGC efficiency)

● Affiliate program performance

● Performance-ready UGC library growth

● ROI reporting & optimization

You will be accountable for measurable outcomes, not just collaborations.

Key Responsibilities

1. Revenue & Performance Ownership

● Develop influencer strategies aligned with revenue and CAC targets

● Track CPA, ROAS, AOV, repeat purchase rate from influencer cohorts

● Ensure every campaign has defined KPIs and profitability benchmarks

2. UGC as a Paid Media Engine

● Source and manage creators to produce high-converting UGC for paid ads

● Structure content with strong hooks, testimonials, objection handling & problem-awareness

● Deliver a consistent pipeline of performance-ready creatives every month

3. Affiliate & Performance Creator System

● Build and scale an affiliate-driven influencer ecosystem

● Structure commission models aligned with contribution margin

● Track and optimize revenue per influencer

4. Cost Efficiency & Negotiation

● Negotiate usage rights, licensing, and whitelisting rights

● Optimize cost per reel / cost per usable content asset

● Maintain a frugal, ROI-first mindset in all partnerships

5. Attribution & Reporting

● Track influencer performance using:

○ Coupon codes

○ UTM links

○ Assisted conversions

○ First-time vs repeat customer contribution

● Build monthly dashboards showing:

○ Revenue per influencer

○ CAC & ROI by campaign

○ UGC performance in paid ads

6. Cross-Functional Collaboration

● Work closely with Performance, Creative, Brand & Retention teams

● Align influencer content with landing pages and funnel strategy

● Ensure influencer traffic converts efficiently

Required Skills & Experience

● 3+ years of hands-on experience in performance-focused influencer marketing (D2C/consumer

brands preferred)

● Proven track record of driving revenue via influencer campaigns

● Strong understanding of CAC, ROAS, contribution margin & unit economics

● Experience building affiliate influencer programs

● Deep knowledge of Instagram, YouTube & emerging platforms

● Strong negotiation and communication skills

● Fluent in Hindi & English

Nice to Have

● Experience in health, wellness, nutraceuticals, or lifestyle D2C brands

● Existing influencer network in fitness/wellness categories

● Experience with UGC licensing & whitelisting

● Familiarity with influencer tracking & reporting tools